![[@starbulletin_1928 Piggly Wiggly - pumpkin in ad.png]] ## Piggly Wiggly All Over The World %% >[!WARNING] Stopped Newspaper.com search review at February 24, 1928 >Potential additions: > - per @hawkins_2011, in 1933, the Pineapple Producers Cooperative Association partnered with chain stores like Piggly Wiggly to promote Hawaiian canned pineapple through coordinated in-store display campaigns that helped reduce surplus inventory. > - per @young_2016, that Theo Davies bought out some of the stores in 1935 > [!TODO] TIE THIS DISLOCATION OF FOOD TO OFF-ISLAND DECISIONS TO SHARETAKERS %% >[!Quote] >In place of the old wants, satisfied by the production of the country, we find new wants, requiring for their satisfaction the products of distant lands and climes. In place of the old local and national seclusion and self-sufficiency, we have intercourse in every direction, universal inter-dependence of nations. > >*The Communist Manifesto by Engels and Marx, 1848* --- The Piggly Wiggly "plan", created in 1916 in Memphis Tennessee by Clarence Saunders, brought into form a new approach to household food purchasing. Leaving behind the counter and clerk for cash-and-carry, The Piggly Wiggly Plan rapidly expanded across the county. By 1918, then US Food Administrator Herbert Hoover adopted the approach in public pantries as a means to "reduce the wasteful hoarding and accumulation of things and individual investment in groceries" [@starbulletin_1918]. >[!quote] >"the food hoarder is working against the common good and even against the very safety of the country, a number of ==public pantries on the "piggly wiggly" plan will be opened to demonstrate that one of the wasteful ways of the housewife is the purchase of quantities of groceries==. [@starbulletin_1918] ![[@starbulletin_1918 Piggly Wiggly.png | 400]] Presumably, this adoption only hastened the shift in foodways for the average American. In 1919, a nationally syndicated column answering business questions responded to a query about how to establish a Piggly-Wiggly store was published in the Honolulu Star-Advertiser [@starbulletin_1919p]. While unknown if this was part of the founders marketing strategy, no one in the islands apparently needed that question answered at the time. By 1925, however, the Piggly Wiggly corporation had grown to 2500 grocery stores across the United States. After a visit to Honolulu, the company Vice President forecast that stores would be operating their soon [@starbulletin_1925]. One major newspaper led with the ominous "Piggly-Wiggly May Invade Honolulu Soon" [@tha_1925]. ![[@tha_1925 Piggly Wiggly Invade.png| 250]] Invasion, it seemed, was indeed the plan. The Piggly Wiggly corporation policy was to develop 1000 new stores per year, and by mid 1927 a handful of new locations were opening daily across the mainland United States [@hth_1927]. Delegates from California-based franchise holder, Piggly-Wiggly Pacific Company, arrived to the islands with plans to install the first chain grocery store in the islands, and the first chain of grocery stores across the islands. Piggly-Wiggly Pacific, already operating over sixty locations, aimed to add another fifty in Hawaii and Northern California within a year [@hsb_1927]. Towards that end, a visiting manager stated that "resources for this project are practically unlimited and the sky is the limit in giving Honolulu the type of stores we plan to erect" [@hsb_1927a]. Once the initial three to five Honolulu location were established, the firm planned expansions to Maui and Hilo [@hsb_1927; @hsb_1927a; @hth_1927]. In each case, though the labor would be local, the "stores all will be controlled from the Oakland office and all merchandise will be shipped to them from Oakland" [@hsb_1927], with the firm noting that due to their already purchasing Hawaii grown sugar and pineapple they "feel today that they are part of the Hawaiian islands" [@hth_1927]. ![[pw_1920 piggly wiggly GA pineapple.jpg | Altanta GA Piggly Wiggly stocked with pineapple in 1920]] As the head of Ventura County California's Piggly Wiggly stores put it, "We are always looking for growing space to expand and we intend to make our slogan of 'Piggly Wiggly All Over the World' a reality sooner or later" [@hsb_1927d]. Not all were so enthused, many local grocers were concerned that their businesses would be impacted. While lauding local hiring and, contrary to the firms statement, noting that the "store buys its goods from local producers", one article stated that such merchants could benefit by adopting the Piggly Wiggly plan [@hth_1927a]. Such adoption could prove costly however, as the parent corporation was soon suing mainland operations using their patented "self-service" approach [@tha_1927ab]. In February 1928 the first store in Honolulu was opened, stocked with an array of fresh fruits, vegetables, meat, eggs, butter, cheese, staple groceries, and three managers, all delivered by steam ship from San Francisco [@hsb_1928]. Hundreds attended the store opening [@tha_1928], and within the month the firm announced plans for another six, larger, establishments across Honolulu [@hsb_1928b]. %% > [!WARNING] WORK ON THIS CLOSING > %% Thus in the course of a century, the global-local market interface, begun in fields and ports supplying whaling vessels, had permeated the home pantry, now easily stocked from All Over the World. ![[@hsb1928a Piggly Wiggly 1409 Beretania Street.jpg | Piggly Wiggly Opening Ad]] ![[@tha.pg_1929 mainland fruit and veg ad.png]]