# Overview # Selected Sources - Alstad, G., & Friedson, J. E. (1982). _The Cooperative Extension Service in Hawaii, 1928 to 1981_. Hawaii Institute of Tropical Agriculture and Human Resources, College of …. [https://scholarspace.manoa.hawaii.edu/bitstream/10125/58770/1/InfoTxtSer-006.pdf](https://scholarspace.manoa.hawaii.edu/bitstream/10125/58770/1/InfoTxtSer-006.pdf) - Anderson, W. (1963, July). Purchasing in the Aloha State. _Monthly Newsletter Magazine of the U.S. Navy Supply Corps_, 3. Bureau of Supplies and Accounts, Navy Department. - Barmettler, E. R., Plucknett, D. L., Clay, H. F., & Hata, S. T. (1967). _The Armed Forces market for agricultural products in Hawaii_. Hawaii Agricultural Experiment Station, University of Hawaii, College of Tropical Agriculture. [http://scholarspace.manoa.hawaii.edu/handle/10125/53802](http://scholarspace.manoa.hawaii.edu/handle/10125/53802) - Hawaiian Economic Service, Honolulu. & Hawaii. (1956). _An opinion survey of commercial agricultural producers in Hawaii; a study of knowledge, opinion and attitudes on the Islands of Oahu, Molokai, Maui, Hawaii and Kauai. Conducted for the Economic Planning and Coordination Authority, Territory of Hawaii._ [https://catalog.hathitrust.org/Record/009082332](https://catalog.hathitrust.org/Record/009082332) - Hitch, T. K. (1958). Hawaii—Island paradise with economic potential. _Business Horizons_, _1_(5), 85–92. [https://doi.org/10/bjkssw](https://doi.org/10/bjkssw) - Peters, C. W., & Rasmussen, J. L. (1961). _Integrating Hawaiian Agriculture Through Cooperatives_. 31. - Peters, C. W., & Rasumssen, J. L. (1962). _Some recent developments in the marketing of foods in Hawaii_. Hawaii Agricultural Experiment Station, University of Hawaii, College of Tropical Agriculture. [https://scholarspace.manoa.hawaii.edu/bitstream/10125/53795/1/CtahrpsAgEcR60.pdf](https://scholarspace.manoa.hawaii.edu/bitstream/10125/53795/1/CtahrpsAgEcR60.pdf) - PIE In First Regular Meeting: Produce Requirements, Output Balance Sought. (1953, August 24). _The Honolulu Advertiser_, 27. - Produce Information Plan Solves Problems. (1953, November 21). _Honolulu Star-Bulletin_, 18. - Produce Information Program to Aid Isle Crop Output: Conclave Finds Food Data Inadequate. (1953, July 13). _The Honolulu Advertiser_, 13. - Shoemaker, J. H. (1956). Hawaii: A Case Study in Regional Analysis for Area Development. _Papers in Regional Science_, _2_(1), 225–235. [https://doi.org/10/b4dtr7](https://doi.org/10/b4dtr7) - Territorial Conference of the Fruit and Vegetable Industry. (1954). _An industry plans its future: A report of the Second Territorial Conference of the Fruit and Vegetable Industry, July 15, 16 and 17, 1954_. [link](https://uhawaii-manoa.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma995467464605682&context=L&vid=01UHAWAII_MANOA:MANOA&lang=en&search_scope=DN_and_CI_filt&adaptor=Local%20Search%20Engine&tab=Everything&query=any,contains,An%20industry%20plans%20its%20future:%20a%20report%20of%20the%20Second%20Territorial%20Conference%20of%20the%20Fruit%20and%20Vegetable%20Industry,%20July%2015,%2016%20and%2017,%201954&offset=0) --- # Todo - [ ] Explore the extent to which the [Defense Production Act of 1950](https://www.congress.gov/crs-product/R43767) influenced the uptick in local purchasing by the military in Hawaii - It appears that Navy purchasing was part of the meeting that kicked off PIE - CW Peters who introduced PIE during the 1953 event also noted [[Hawaii Produce Market (1943–1947)]] similar prior effort - [ ] Explore the origins of produce exchanges (e.g., @huebner_1911 on produce exchange and maybe @genesove.mullin_1997 on sugar) - a key aspect to review is the extent to which exchanges that approach food as *commodity* can integrate with the food *movement* driven activities of many entities (food hubs, county efforts) in Hawaii. - Also good to demonstrate how current county level pursuits (OGFP, R&D, etc) contrast with those of the state (DBEDT, HDOA) in both scale and intent. - Previous (and current) efforts *at scale* appear often integrate with State actions, does this mean that by dint of focus that *county* programs are likely better suited to supporting smallholders? ## Summary Takes > [!quote] @peters.rasumssen_1962 > Sporadic efforts have been made to organize farmers, wholesalers, and other interested persons on an industrywide basis in order to encourage development of the military market for Hawaiian food products. An organization known as the Produce Information Exchange (PIE) originally contemplated a planned program through which both the Navy and the Army procurement agencies would be assured of an adequate supply of high-quality, local farm produce at competitive prices. Despite these efforts, the performance record of suppliers who have contracted with the military is not particularly outstanding. For example, of contracts totaling about 6 million pounds of fresh fruits and vegetables that were placed by the Navy between September 1959 and September 1961, only some 74 percent of the produce was delivered and of the deliveries about 15 percent was rejected because it failed to meet grading requirements. In the Navy's contracting program an effort is made to encourage bidding by farmers or groups of farmers. This is indicated by the award to such bidders of contracts for about one-third of the advance orders for fresh fruits and vegetables placed during the 2-year period ending in September 1961. The Army policy of making spot purchases is not conducive to direct sales by growers unless they are organized in such a manner as to have a sales outlet in the produce market or elsewhere in Honolulu. ## Precipitating Events - [[1936-1937 Maritime Strike]] - @denig_1940 on 'Hawaii's Vital Problem - [[World War II|WWII]] - [[Hawaii Produce Market (1943–1947)]] operations and closure - Defense Production Act > [!llm] > ## Why the Military Began Purchasing Local Food in Hawaii in the 1950s > > **Strategic Self-Sufficiency and Security Concerns** > > The military's move to purchase local food in Hawaii during the 1950s was primarily driven by concerns over supply chain vulnerability and the need for self-sufficiency in the event of conflict or disruption. Historically, Hawaii was highly dependent on imported food-by 1939, about 92% of its food came from the mainland United States, making the islands susceptible to shortages if shipping lines were cut, as demonstrated during the 1936 Pacific coast shipping strike, which left Hawaii with only a 52-day food supply[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem). Military planners recognized that in wartime, shipping space would be prioritized for essential defense materials, potentially leaving insufficient capacity for food imports[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem). > > **Policy Shifts and Local Procurement** > > To mitigate these risks, the Army began, even before the 1950s, to purchase what food it could from local growers as a peacetime measure to encourage local agriculture and prepare for possible emergencies[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem). This policy aimed to boost local food production so that, in the event of war or supply disruption, Hawaii could better sustain both its civilian population and military personnel. The Navy was slower to adopt this approach, initially preferring mainland imports, but over time, the broader military establishment recognized the strategic value of supporting local agriculture[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem). > > **Defense Production Act and Cold War Context** > > The onset of the Cold War and the passage of the Defense Production Act of 1950 further underscored the importance of local procurement for national security[7](https://www.congress.gov/crs-product/R43767). The Act gave the Secretary of Defense broad authority to ensure the military had the resources and supply chains necessary for defense, which included food supplies. Encouraging local food production and procurement in Hawaii fit within this broader framework of preparedness and resilience. > > **Summary Table: Key Reasons for Local Food Purchasing** > > |Reason|Description| > |---|---| > |Supply chain vulnerability|Heavy reliance on mainland imports made Hawaii's food supply fragile in emergencies[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem).| > |Strategic self-sufficiency|Local procurement aimed to ensure food availability for military and civilians during crises[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem).| > |Policy and legislative support|Defense Production Act (1950) enabled prioritization of local resources for defense[7](https://www.congress.gov/crs-product/R43767).| > |Support for local agriculture|Military purchases encouraged expansion and diversification of Hawaii's food production[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem).| > > In summary, the military's decision to purchase local food in Hawaii in the 1950s was a strategic move to reduce vulnerability, enhance self-sufficiency, and ensure readiness in the face of potential supply disruptions or conflict[1](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem)[7](https://www.congress.gov/crs-product/R43767). > > ### Citations: > > 1. [https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem](https://www.usni.org/magazines/proceedings/1940/october/food-hawaiis-vital-problem) > 2. [https://files.hawaii.gov/dbedt/op/spb/Volume_II_History_of_Agriculture_in_Hawaii_and_Technical_Reference_Document_FINAL.pdf](https://files.hawaii.gov/dbedt/op/spb/Volume_II_History_of_Agriculture_in_Hawaii_and_Technical_Reference_Document_FINAL.pdf) > 3. [https://www.nps.gov/articles/post-wwii-food.htm](https://www.nps.gov/articles/post-wwii-food.htm) > 4. [https://www.nationalww2museum.org/war/articles/oahu-hawaii-military-food](https://www.nationalww2museum.org/war/articles/oahu-hawaii-military-food) > 5. [https://www.hawaii.edu/uhwo/clear/home/HawaiiLaborHistory.html](https://www.hawaii.edu/uhwo/clear/home/HawaiiLaborHistory.html) > 6. [https://foodworthwritingfor.com/2019/09/21/food-history-of-hawaii/](https://foodworthwritingfor.com/2019/09/21/food-history-of-hawaii/) > 7. [https://www.congress.gov/crs-product/R43767](https://www.congress.gov/crs-product/R43767) ### To Review & Compile - [ ] Governor Samuel Wilder King (1953-1957) [index of State Archive records ](https://ags.hawaii.gov/wp-content/uploads/2020/03/hsa_king_1953-1957_fa.pdf) has *MISCELLANEOUS- Produce Information Exchange* stored in box GOV11-34 - [ ] Newspapers.com 1953-1990 - [x] 1953 (27) - [ ] 1954 (52) - [x] 1955 (27) - [ ] 1956 (48) - [x] 1957 (13) - [x] 1958 (1) - [x] 1960 (3) - [x] 1961 (2) - [x] 1962 (6) - [x] 1964 (2) - [x] 1966 (1) - [x] 1971 (1) - [x] 1976 (2) - [x] 1990 (2) - [x] 📰 Produce Information Exchange – Newspaper Index _1929–1967_ > [!todo] Hawaii Office of Library Services, Library of Hawaii, & Hawaii State Library. (n.d.). _Index to the Honolulu Advertiser and Honolulu Star-Bulletin, 1929–1967. Volume IV: Pianists (Philippa Schuyler 12/6/58) to US Federal Aviation Agency_(Vol. 4, p. 1554). Office of Library Services of Hawaii. [https://puke.ulukau.org/ulukau-books/?a=d&d=EBOOK-IHASB264.2.3.56](https://puke.ulukau.org/ulukau-books/?a=d&d=EBOOK-IHASB264.2.3.56) > S = Star-Bulletin A = Advertiser ![[PIE index Honolulu advertiser and Honolulu star-bulletin 1929-1967.png]] | Article Title | Source | Date | Page:Col | Collected? | Zotero | | --------------------------------------------------------------------------- | ---------------------------- | ---------- | -------- | ----------------------------------- | ---------------------------- | | Dr R Elliott chrm of new group | A | 1953-07-27 | 12:4 | <input type="checkbox" checked> | <input type="checkbox"> | | Discusses prod requirements, output balance of veg prods at 1st reg meeting | A | 1953-08-24 | 9:1 | <input type="checkbox" checked><br> | <input type="checkbox" ><br> | | R Asakura rpt on new coop spirit in prod ind | S ==NOT FOUND S or A== | 1953-11-17 | 9:1 | <input type="checkbox"> | <input type="checkbox"> | | Has resulted in coop | S | 1953-11-21 | 18:5 | <input type="checkbox" checked> | <input type="checkbox"> | | Recorder C. W. Peters says local prod preferred if supply assured | S | 1953-12-19 | 2:2 | <input type="checkbox" checked> | <input type="checkbox"> | | Prog of 2nd an Fruit and veg ind conf | S | 1954-07-10 | 3:3 | <input type="checkbox" checked> | <input type="checkbox"> | | Loans for farmers discussed | A | 1954-07-17 | A1:6 | <input type="checkbox" checked> | <input type="checkbox"> | | $18,000 annual adv budget | A -==ACTUALLY S== | 1954-11-20 | 13:7 | <input type="checkbox" checked> | <input type="checkbox"> | | To incorporate | A | 1954-11-21 | B4:5 | <input type="checkbox" checked> | <input type="checkbox"> | | Drive to org prod info group | S - <br>==NOT FOUND S or A== | 1954-12-25 | 12:7 | <input type="checkbox"> | <input type="checkbox"> | | Petitions for incorporation | S | 1955-01-15 | 13:7 | <input type="checkbox" checked> | <input type="checkbox"> | | Seeks to increase isle produce | A | 1955-11-07 | A5:3 | <input type="checkbox" checked> | <input type="checkbox"> | | Gov King proclaims Jan 15–21 Haw produce info exch week | A | 1956-01-06 | A7:4 | <input type="checkbox" checked> | <input type="checkbox"> | | Projects listed | A | 1956-01-11 | B5:1 | <input type="checkbox" checked> | <input type="checkbox"> | | PIE week proclaimed by gov | A | 1956-01-17 | B6:4 | <input type="checkbox" checked> | <input type="checkbox"> | | Banquet notes growth of industry | S | 1956-06-16 | 4:4 | <input type="checkbox" checked> | <input type="checkbox"> | | Changing Haw’s farming outlook | S | 1956-06-19 | 6:1 | <input type="checkbox" checked> | <input type="checkbox"> | --- # 🥬 Produce Information Exchange (PIE) Timeline, Historical Press Clippings (1953–1990), and References ## 1953 ### 1953-07-06 #### [Conference On Produce Will Open Friday](https://www.newspapers.com/article/honolulu-star-advertiser-conference-on-p/14113444/)  **Source**: *Honolulu Star* · **Page 7** > [!quote] Conference On Produce Will Open Friday > > Invitations have been sent to farmers, wholesalers, retailers, processors, exporters and army and navy supply officials throughout the islands to attend a fruit and vegetable industry conference Friday in the University of Hawaii chemistry building at 7 p.m. to discuss ways and means of increasing and maintaining a balance in the use and production of island fruits and vegetables. The territory-wide meeting is the result of preliminary exploratory sessions with affected agencies during the past several weeks and is being directed by Ralph Elliott, agricultural extension economist, conference chairman. > > THE TWO-DAY conference has been divided into three panels concerning problems concerned with the production, and utilization of island agricultural produce. Dr. Elliott will give the introduction and summary of each of the three discussions The subject to be discussed Friday night is "Present and Prospective Produce Utilization." Panel and floor discussion leader will be Robert C Goins, a retailer. Phases to be considered are seasonal origin of market supplies, navy procurement plans, retailers' ability to sell more produce, potential increase in exports of food products, and utilizing local surplus in community processing plants. > > PRESENT and prospective fruit and vegetable production will be taken up Saturday morning session. Stanley Unten, East Oahu farm leader, will head the discussion. Among the topics to be taken up are developments and potential air freight development in inter-island transportation, possible increases in production from present farms, ability of the islands to produce more of her potatoes, onions and similar vegetables and land and irrigation developments. The session Saturday afternoon will be a discussion of balancing production and use and ways of maintaining a balance. One of the Territory's leading wholesalers, S. Asakura, will be panel and floor discussion leader. > > SUBJECTS TO be considered are the wholesalers' job, ability of the farmer to balance harvesting with marketing needs, standardization and marketing agreements. 1953-1955 plans for crop and market reporting, and nature, functions and operations of produce information exchange. Agency and trade group leaders are among those who will speak and participate in the de-liberations. Included are: > Miss Marguerite K. Ashford territorial land commissioner; Prof. Harold A. Wadsworth dean of the university's college of agriculture: Dr. Alan Thistle, marketing division chief of the board of agriculture and forestry; C. W. Peters, agricultural extension economist; Earl K Nishimura, Hawaii farm bureau adviser, and Dr. Donald C. McGuire, Hawaii agricultural experiment station olericulturist; Andy Yukitomo, growers' representative: and Norman K. Roberts, assistant specialist in agricultural economics. > > REPRESENTATIVES of the Hawaiian Food Shippers' association, American Can Co., Young Brothers, army, navy, Hawaiian Airlines and the Wholesale Produce Dealers' association will also speak. --- ### 1953-07-08 #### [Farm Leaders Slate Island Produce Conference Friday](https://www.newspapers.com/article/honolulu-star-bulletin-farm-leaders-slat/172611263/) --- ### 1953-07-09 #### [Conference On Isle Produce Opens Friday](https://www.newspapers.com/article/honolulu-star-advertiser-conference-on-i/14113455/)  **Source**: *Honolulu Star* · **Page 10** > [!quote] Conference On Isle Produce Opens Friday About 100 representatives including farmers, wholesalers, retailers, processors and army a and navy supply officials are expected to attend fruit and vegetable industry conference starting tomorrow at 7 p.m. in the Chemistry building on the university campus. > > **SPONSORED AND** directed by the Hawaii agricultural extension service with the cooperation of leading agency and trade group leaders, the territory-wide meeting is being headed by Dr. Ralph Elliott, agricultural extension economist. Planned directly as a result of several exploratory meetings, the conference will revolve around problems concerned with increasing the utilization and production of island fruits and vegetables. The sessions will attempt too find a solution to this and another related problem--dealing with maintaining a balance in the use production of island agricultural produce. > > **TO EXPEDITE** discussions and deliberations, the conference! has been into three panels with prominent retailer, farmer and wholesaler acting as chairman of each. The panel discussion leaders will be Robert C. Goins, Unten and Stephen R. Stanley Asakura. Chairman Dr. Elliott will introduce and summarize the different panel discussions. > > **THE CONFERENCE** program follows: > **Friday-7:00 p.m. to 10:00 p.m.** > Panel: Produce Utilization, Present Prospective - R. C. Goins, Leader. > 1. Seasonal Origin of Market Supplies - N. K. Roberts. > 2. Navy Procurement Plans - Navy Supply Officer. > 3. Army Procurement Plans - Army Supply Officer. > 4. Can Retailers Sell More Local Produce - Retail Dealer > 5. Potential Increase In Exports of Produce Food Products - Hawaii Food Shippers' Association > 6. Utilizing Local Surplus in Community Processing Plants - American Can Co. > > **Saturday-9:00 a.m. to 12:00 p.m.** > Panel: Fruit and Vegetable Production, Present and Prospective - Stanley Unten, Leader. > 7. Inter-Island Transportation > 1. (a) Developments-Young Bros. > 2. Potential Air Freight Developments - Hawaiian Air Lines. > 8. Possible Increases In Production From Present Farms - Kauai, Oahu, Maui, Hawaii Farmers. > 9. Can Hawaii Profitably Produce More of Her Potatoes. Onions and Similar Vegetables - Dr. D. C. McGuire. > > **Saturday-1:30 p.m. to 4:30 p.m.** > Panel: Ways of Maintaining Balance- -Stephen Asakura, Leader. > 10. The Wholesalers' Job - Wholesale Produce Dealers Association. > 11. What the Farmer Can and Cannot Do to Balance Harvesting with Market Needs--Andrew Yukitomo. > 12. Standardization and Marketing Agreements- Alan Thistle. > 13. 1953-1955 Reporting Plans for Crop and Market Reporting - Prof. For H. A. Wadsworth. > 14. ==Produce Information Exchange== > 1. ==(a) Nature and Functions - C.W. Peters.== > 2. ==(b) Membership and Operations - Earl Nishimura== Based on multiple sources, it would appear that C.W. Peters and Earl Nishimura were responsible for pitching the idea of a Produce Information Exchange (PIE). Peters was an economist with UH Agricultural Extension and Earl Nishimura however appears to have been [staff of UH Extension Service in 1934](https://www.newspapers.com/article/honolulu-star-bulletin-pigeon-peas-used/172610925/), [County Agent for West Hawaii in 1939](https://www.newspapers.com/article/hawaii-tribune-herald-county-agent-speak/172610938/), and a [US Military Agricultural Economist in 1950](https://www.newspapers.com/article/honolulu-star-advertiser-earl-nishimura/172610901/)working in Okinawa [until 1951 on land ownership](https://www.newspapers.com/article/honolulu-star-bulletin-earl-k-nishimura/172610991/), and in July 1953 was Adviser to the Hawaii Farm Bureau Federation. > [!quote] @alstad.friedson_1982 > Agents Earl Nishimura, B.F. Johnson, and Harvey Vollrath helped out in the Governor's Unemployment Garden Project. The object was to help the needy help themselves by developing community and home gardens. These families were allowed to use land in various parts of the city to produce enough vegetables to form an important part of the family subsistence, possibly with some left over for sale. > [!warning] Need to determine that all these facts are the same Earl Nishimura > they at least have same name and birth year ##### Earl (K?) Nishimura Errata - Advocate for statehood - Hawaii Trail and Mountain Club member - Served as Advisor to and later Executive Secretary of Hawaii Farm Bureau Federation - Worked in city prosecutors office, and practiced law for 20 years (civil and immigration) - Founder the Japanese American Citizens League in Hawaii - Died in 2001 [obit](https://archives.starbulletin.com/2001/05/18/news/story7.html) - Oddly enough, his daughter Freida Hulse had [a Honolulu boutique I modeled for](https://archives.starbulletin.com/2006/02/02/features/story01.html) [Some details on early life](https://archives.starbulletin.com/2000/05/22/news/story8.html) WWII recollections interview: https://uluulu.recollectcms.com/nodes/view/47536 --- ### 1953-07-10 #### [Farmers, Wholesalers Discuss Production, Surplus Problems](https://www.newspapers.com/article/honolulu-star-bulletin-farmers-wholesal/14113465/)  **Source**: *Honolulu Star* · **Page 10** > [!quote] Farmers, Wholesalers Discuss Production, Surplus Problems > > >[!quote] Photo Caption > >VEGETABLE CONFERENCE LEADERS-Prominent agency and trade group leaders will participate in the two day fruit and vegetable industry conference sponsored by the Hawaii Agricultural Extension Service starting this evening in the chemistry building on the University of Hawaii campus. Pictured discussing plans are conference chairman Or. Ralph Elliott, service economist, seated, and Stephen R. Asakura, wholesaler. Both will take leading roles in the sessions. - H.A.E.S. Photo. > > Island farmers and produce wholesalers and retailers will gather at the University of Hawaii Chemistry Building tonight for the first session of a two day conference it is hoped will point the way to a solution of the basic difficulty of farming in Hawaii: > ==How can farmers be reasonably assured that if they increase their production of fruit and vegetables to meet, say, increased requirements of the Navy establishment in Hawaii==, that they will not, from time to time, find themselves harvesting more food than local consumers can, or want, to eat? The conference will begin at 7 this evening, reconvene at 9 tomorrow morning and is scheduled to end at 4:30 tomorrow afternoon. Its chairman is Ralph Elliott, of the Department of Agricultural Economics at the University. > > 3 DISCUSSION PERIODS > Sessions are designed to provide material for three lively floor discussion periods on subjects to be presented by three separate panels of speakers. Tonight the speakers will discuss present and prospective utilization of Island-grown produce. Tomorrow morning the subject will be present and prospective produce production. Tomorrow afternoon it will be how production and use, present and prospective, may be brought into balance so as to avoid the production of unusable surpluses while at the same time producing enough food to meet any demand for it. > > ADVISORY COMMITTEE > It is hoped, according to Mr. Elliott, that the conference will lead to the formation of a central Advisory Committee for the produce industry which will be in a position to evaluate the over-all supply and demand situation so as to keep farmers advised of the demand for fresh produce and wholesalers and retailers advised of the supply. > > Of particular interest this evening will be presentation to the group by a representative of the American Can Company of a plan for absorbing produce surpluses by canning the food in "community processing plants." These community owned canning plants would be such that they can be made to pay even though they are operated only intermittently as surpluses occur which cannot be channeled into the fresh produce market. > > The conference program follows: > Tonight, 7:00 to 10:00 p.m. > Panel - Product Utilization, present and Prospective, led by Mr. Coins, and including the following presentations: > Seasonal Origin of Market Supplies by N K. Roberts; > ==Navy and Army Procurement Plans, by supply officers from each service;== > Can Retailers Sell More Produce?,- by a retail dealer; > Potential Increase In Exports of Food Products, Hawaii Food Shippers Association; > Utilizing Local Surplus in Community Processing Plants, American Can Company. > > Tomorrow, 9:00 a.m. to 12:00 noon > Panel - Fruit and Vegetable Production, Present and Prospective, led by Mr. Unton, and including the follow-In? presentations: > Inter-Island Transportation, Young Brothers; > Possible Increases in Farm Production, Oahu, Maui, Hawaii, and Kauai Farmers; > Can Hawaii Profitably Produce More Potatoes, Onions, and Similar Vegetables, Dr. D.C. McGuire; > Land and Irrigation Developments, Marguerite K. Ashford. > > Tomorrow, 1:30 to 4:30 p.m. > Panel - Ways of Maintaining a Balance, led by Mr. Asakura and including the following presentations: > The Wholesalers Job, Wholesale Produce Dealers Association; > What Farmers Can and Cannot Do to Balance Harvesting with Market Needs, Andrew Yukitomo; > Standardization and Marketing Agreements, Alan Thistle; > 1953 to 1955 Plans for Market and Crop Reporting; > ==produce information exchange, C. W. Ueters %%missprint of 'Peters'%% and Earl Nishimura.== --- ### 1953-07-11 #### [More Isle Produce May Be Utilized By Armed Forces](https://www.newspapers.com/article/honolulu-star-bulletin-more-isle-produce/14112935/)   **Source**: *Honolulu Star-Bulletin* · **Page 6** > [!quote] More Isle Produce May Be Utilized By Armed Forces > > >[!image] Inset with Photo > >KEYNOTING THE CONFERENCE-Harold A. Wadsworth, dean of the College of Agriculture, University of Hawaii, delivers the opening address at the Fruit and Vegetable Industry Conference at the University's Chemistry Building. The conference began last night with a panel on Produce Utilization Present and Prospective. Robert C. Goins, left, led the panel, and Ralph C. Elliot, center, is chairman of the con-ference, which continued today.-Star-Bulletin Photo. > > > More Island farm produce can be used by the Army, the Navy, and local retailers, according to conclusions reached by the Fruit and Vegetable Industry Conference at its first panel University of Hawaii last night. > > The Island goods must come in greater and more constant supply and be of more standard grade, the session entitled Produce Utilization, Present and Prospective revealed. > This morning's meeting which began at 9 a.m. is concerned with how production can be increased. This afternoon's panel, which was to begin at 1:30 p.m. will treat the balancing of production and use. Army and Navy supply officials, farmers, wholesalers, retailers. processors and exporters from all over the Territory are attending the conference. > > **SPEAK FOR NAVY** > > Speaking for the Navy, last night. Lieutenant A. C. McMorris said that the Navy would require packed goods for exporting purposes, assurance of reliable supply and standard grade. He reiterated what Rear Admiral George W. Bauernschmidt, commanding officer of the Pearl Harbor Naval Supply Center, had said Monday-that the Navy would spend an es. mated $300,000 per year more on Island produce, a four fold increase of present purchases. Captain K. C. McAllister, representing the Army, took a similar position, save for one difference that the Army runs on a master menu system, requiring that all mess halls have the same food. The Navy, system is more flexible, allows more replacement of one food for another. Harry Haraishi, of the Times Super Market, said that retailers could sell more locally grown produce, but that the quality must be good > > **CATER TO MAINLAND** > > Joseph Holzman, Hawaiian Food Shippers Association representative, suggested that local farmers cater to the Mainland and let local buyers have the surplus. He said that the Mainland had much greater buying power. Donald K. McQuerry of American Can Company said that surpluses could be canned, and suggested that the community organize a canning center. He said that this would not only prevent waste but would also provide more and cheaper food for lower income groups. He said afterwards that equipment for such a project would cost about $7,000, not including a building. N. Keith Roberts of the agricultural extension service showed slides on local and imported farm produce. The panel leader was Robert C. Goins. Ralph C. Elliot, chairman of the conference summarized the conclusions reached. Harold A. Wadsworth, dean of the University's College of Agri-culture, delivered the opening address. --- --- ### 1953-07-13 #### [Truck Farmers Decide to Form Information Center](https://www.newspapers.com/article/honolulu-star-bulletin-truck-farmers-dec/172611401/)  **Source**: *Honolulu Star* · **Page 6** > [!quote] Truck Farmers Decide to Form Information Center > Formation of a produce information exchange (P.I.E.) is the first step that the truck crop industry will take to improve production and marketing as a result of its two day conference that ended Saturday. Delegates to the Fruit and Vegetable Industry Conference at the University of Hawaii took the action after three panel discussions made it evident that lack of adequate information was blocking their advancement. An advisory committee will meet this week to consider formal organization. Members making up the group will represent the following groups: wholesaler, retailer, exporter. Army, Navy, Board of Agriculture and Forestry, farmer, Agricultural Extension Service and housewife. > > AID TO PRODUCTION > The new organization is expected to assist the crop reporting service maintain more orderly production and to stimulate use of Island fruits and vegetables locally. A Saturday morning panel in the University of Hawaii chemistry building concluded that additional fruit and vegetable production is possible depending on season, area and solution of transportation, land and water problems. > H. Hansen of Young Brothers described present barge facilities and schedules to Neighbor Islands and outlined plans for future expansion. Walter Wood of Hawaiian Airlines said increased volume shipments would improve the present arrangement on air freight. > > LAND TO BE RELEASED > Marguerite K. Ashford, Territorial land commissioner, said more public lands for agriculture will be released and explained how the newly created Hawaii Irrigation Authority will aid this project. > New varieties of potatoes, onions, celery and carrots that will Increase production here were discussed by Dr. D. C. McGuire of the University Experiment Station. > Problems limiting production on Neighbor Islands were discussed by William Hayashi for Kauai, Tamotsu Omiye for Oahu, Toshiaki Uradomo for Maui and Kenneth Habu for Hawaii. > Other speakers were Leonard Wong, president of the produce wholesalers association, Andrew Yukitomo, Oahu manager of the Maui Vegetable Growers Association. C. W. Peters, marketing specialist, Earl K. Nishimura, Hawaii Farm Bureau advisor, and Keith Roberts, extension economist. The conference was sponsored by the University of Hawaii Agricultural Extension Service. The panels were introduced and summarized by Dr. Ralph Elliot, conference chairman and Agricultural Extension economist. --- ### 1953-07-13 #### [Produce Information Program to Aid Isle Crop Output: Conclave Finds Food Data Inadequate](https://www.newspapers.com/article/honolulu-star-advertiser-produce-informa/14113478/)  **Source**: *Honolulu Star* · **Page 13** > [!quote] @_1953b_ > > An advisory committee composed of representatives of nine agencies will meet this week to consider formal organization of a produce information exchange (PIE) as a result of action adopted late Saturday at the initial session of the fruit and vegetable industry conference at the University of Hawaii. > > The action was unanimously adopted following three panel discussions on increasing and maintaining a balance in the use and production of island fruits and vegetables during which it was evident that most of the problems of the industry stemmed from a lack of adequate information. > > MEMBERS OF THIS committee come from the following groups: wholesaler, retailer, exporter, army, navy, board of agriculture and forestry, farmer, agricultural extension service and housewife. > > Major function of the proposed organization will be to assist the crop reporting service and sharpen it to a point whereby orderly production and use of island fruits and vegetables for the local market can be stimulated. > > Conclusions drawn from discussions of present and prospective fruit and vegetable production were that additional production is possible depending on sea son, area and solution of transportation, land and water problems. > > THIS PANEL was discussed Saturday morning following Friday evening's panel which opened the two-day Territory-wide conference. Panel leader for this subject was Kengi Okimura, president of the farm bureau truck crop commodity section. Young Brothers representative H. Hansen described present barge facilities and schedules to the outer islands and outlined plans tor future expansion. Increased volume shipments would improve present arrangements," said Walter Wood of Hawaiian Airlines in discussing potential air freight development. > > LIMITING FACTORS affecting increasing island production of fruits and vegetables were explained by William Hayashi for Kauai. Tamotsu Omiye for Oahu. Toshiaki Uradomo for Maui and Kenneth Habu for Hawaii. > > Dr. D.C. McGuire of the university experiment station spoke of new varieties of potatoes, onions, celery and carrots which offer possibilities for increasing the production of these short items in the Territory. He also described methods which could be utilized by local growers to promote greater economical production to meet mainland competition. > > TERRITORIAL LAND commissioner Miss Marguerite K. Ashford explained plans for release of more public lands for agricultural use and its promotion through the formation of the Hawaii Irrigation Authority. She mentioned difficulties confronting her office and measures being taken to overcome them. The third and final panel discussion which was on balancing the production and use of island produce was held Saturday after-noon. Stephen Asakura led the discussions. --- --- ### 1953-07-14 #### [Island Produce Information Exchange Formed](https://www.newspapers.com/article/hawaii-tribune-herald-island-produce-inf/174919206/) > [!quote] Island Produce Information Exchange Formed > HONOLULU- (By Radio Teleype)-Following a meeting of fruit and vegetable producers over the weekend at the University of Hawaii, a produce information exchange (PIE) has been formed to improve production and marketing. An advisory committee will meet this week to consider formal organization. Members making up the group will represent the following groups: wholesaler, retailer, exporter, Army, Navy, board of agriculture and forestry, farmer, agricultural extension service and housewife. The new organization is expected to assist the crop reporting service to maintain more orderly production and to stimulate use of island fruits and vegetables. Marguerite K. Ashford, territorial lands commissioner, said more public lands for agriculture will be released and explained how the newly created Hawaii irrigation authority will aid this project. --- ### 1953-07-27 #### [Ralph Elliot Named Chairman](https://www.newspapers.com/article/honolulu-star-bulletin-r-elliot-named-ch/14112818/)  **Source**: *Honolulu Star* · **Page 6** > [!quote] Ralph Elliott Named Chairman > Dr. Ralph Elliott, University of Hawaii agricultural extension economist, was recently elected chairman of the Produce Information Exchange (P.I.E.). Others elected were Alan Thistle, marketing division director of the Board or Agriculture and Forestry, vice chairman and C.W. Peters, agricultural economist for the university experiment station, recorder. > > Representing various trade group agencies other members of the exchange are: Captain K. C. McAllister, Army; Lieutenant M. C. McMorries, Navy; Kenji Okimura, farmers: Alan Thistle, Board of Agriculture and Forestry; George Bennett, Joseph Holzman, export shippers; Leonard Wong, wholesalers; Robert Goins, retailers and N. Keith Roberts, agricultural extension service, ex officio. > > PRIMARY FUNCTION Primary function of the exchange would be to effect greater regularity of the supply of agricultural produce through the cooperation of marketing agencies who would state their requirements at least three months in advance. --- ### 1953-07-27 #### [To Boost Supply: Ralph Elliott Chairman Of Produce Group](https://www.newspapers.com/article/honolulu-star-advertiser-to-boost-supply/14113553/)  **Source**: *Honolulu Star* · **Page 10** > [!quote] To Boost Supply: Ralph Elliott Chairman Of Produce Group > Dr. Ralph Elliott, university of Hawaii agricultural extension economist, was recently elected chairman of the newly organized Produce Information Exchange (PIE). Others elected were Alan Thistle, marketing division director, board of agriculture forestry, vice chairman, and C. W. Peters, agricultural economist, university experiment station, recorder. Representing various trade group agencies, other members of the exchange are: Capt. K. C. McAllister, army; Lt. M.C. McMorries, navy; Kenji Okimura, farmers; Alan Thistle, board of agriculture forestry; George Bennett and Joseph Holzman, export shippers; Leonard Wong, wholesalers; Robert Goins, retailers, and N. Keith Roberts, agricultural extension service, ex-officio. > > PRIMARY FUNCTION of the exchange is to effect greater regularity of the supply of agricultural produce through the cooperation of marketing agencies who would state their requirements at least three months in advance. These requirements would in turn be converted into planting goals to be allocated to producers on the various islands with price information index by a territory-wide organization. > > The exchange came about as a direct result of the two-day territory-wide fruit and vegetable industry conference held here earlier in the month. The panel discussions in which practically all factors responsible for the economic expansion of the industry participated, brought out the urgent necessity for institution of a program to stimulate a more orderly production of island produce for the local markets. > > PURCHASING groups would remedy shortages through imports and surplus through increased local consumption with agricultural extension production forecast information serving as a base for these adjustments. The effect of trade group practices on the supply and price structure would be evaluated with the industry itself making the changes where necessary. It was agreed by the organizers that the exchange could serve as a focal point for improving the organization of the individual industry groups and for assembling and disseminating production information to interested groups. > > THE JOB OF education and getting the exchange accepted at the farm level, which is the key to the problem of adjusting supply to market requirements, was delegated to a sub-committee headed by Mr. Okimura, president of the Hawaii farm bureau truck commodity department. Other members are Kenneth Habu, manager, Kamuela farmers co-op; I. Shimizu, manager, Farmers Exchange; Andrew Yukitomo, manager, Maui vegetable growers' co-op; Kenichi Murata, manager, Oahu Farmers, Ltd., and Earl Nishimura, adviser, Hawaii farm bureau federation. Market requirements for next winter and production plans for that period will be discussed at the group's Aug. 10 meeting in the board room of the board of agriculture and forestry at 2 p.m. --- ### 1953-08 Hawaii Agricultural Experiment Station. (1953). _The Agricultural Outlook_. The Service. [https://catalog.hathitrust.org/Record/102140750](https://catalog.hathitrust.org/Record/102140750) #### Produce Information Exchange Organized @hiagexperimentstation_1953 > [!quote] @hiagexperimentstation_1953 > **PRODUCE INFORMATION EXCHANGE ORGANIZED** > > Enthusiastic representatives of the fresh fruit and vegetable industry in Hawaii held a conference on the campus of the University of Hawaii on July 10 and 11 to study problems facing the industry. > > As a result of this conference and other meetings held by representatives of the industry, a territorial Produce Information Exchange was organized on July 15. Producers, dealers, and consumers are represented by men who are giving their time to serve the best interests of the industry as a whole. The Army, Navy, and public service organizations interested in orderly production and marketing of island fruits and vegetables are also included on the Exchange. > > The P.I.E. expects to function as a clearing house for production and marketing, information. Information on supply and demand will be gathered and transmitted to the proper sources for action. The Exchange will have no policing authority. Its effectiveness will depend upon voluntary support of its findings and proposals by all segments of the industry. > > Staff members of the Agricultural Extension Service's Crop and Livestock Reporting System are ex officio members of the Exchange and will act in an advisory capacity. This service will supply the Exchange with historic, seasonal, and current data as well as forecast and follow-up information on commodities important to the industry. > > The P.I.E. has for its basic philosophy the development of an industry which can definitely add to the economic stability of the Territory. The P.I.E. is the rallying point around which the fruit and vegetable industry is gathering. The problem of equalizing supply and demand for many commodities is not so great that industry operation cannot reduce it considerably. More information will come your way as he P.I.E. begins to function. ### 1953-08-07 #### [Navy Outlines Offer To Buy $400,000 Worth of Big Isle Produce Annually](https://www.newspapers.com/article/hawaii-tribune-herald-navy-outlines-offe/174921145/) > [!quote] Navy Outlines Offer To Buy $400,000 Worth of Big Isle Produce Annually > > Opportunity Is Stressed By Admiral > > The Navy-proposed plan to purchase $400,000 worth of local fresh produce annually was outlined last night to a group of growers, wholesalers, agriculturalists and representatives of related industry of Hilo, Puna, Volcano and Kau districts. Rear Admiral George Bauernschmidt, commanding officer of the Pearl Harbor naval supply center, addressed the group following dinner at the Volcano House. "If produce and markets can get together, there is a great opportunity here," the admiral said. ==He noted that past failure along this line has presented the biggest problem concerning expansion of produce output==. In a move to coordinate production and marketing of fruits and vegetables, a produce information exchange center sponsored by University of Hawaii agricultural extension service has recently been established in Honolulu. > > Normally the Navy in Hawaii spends approximately one-half million dollars annually for fresh produce. At present not more than $100,000 worth is purchased in the islands - the remainder coming from the mainland. Conducted studies made by Admiral Bauernschmidt and his staff have showed that purchases amounting to $400,000 would be possible. The Navy is interested in the purchase of big vegetable crops such as carrots, cabbage and lettuce, but there is a possibility for other produce crops to be purchased in small quantities for use In the Navy's commissary store. > > As long as desired fruits and vegetables can compare with mainland prices, the Navy has expressed willingness to purchase locally. "Your limiting price must be the price of the mainland, freight not being considered," the admiral emphasized. Under the buying program, the produce would be contracted and contracts would be subject to three weeks notice if farmers couldn't meet them because of unavoidable circumstances. This would be necessary to permit the Navy to procure replacement supplies from the mainland. It is planned that two technical assistants from the admiral's staff will visit the island to discuss the contract and purchasing phase of the program in the near future. > > In addition to Navy interest in island agriculture, Admiral Bauernschmidt noted the expressed interest of Governor King in the prospective production increase. Opening of 1,000 acres in the Volcano area by the legislature will let production expand considerably, he said. Stanley Hara of Hilo Factors, produce broker, emceed last evening's meeting. Guest speakers, besides the admiral, included Michael Heley of the Hawaii Island Chamber of Commerce, I. Adachai of Hawaii Produce Wholesalers association, Martin Pence of Hilo Farmers Co-Op Exchange, Moses Ahuna, vice president of Hawaii Produce Co-Op, and Gilbert Yamashiro, president of Volcano center of the Hawaiian Farm Bureau. Admiral and Mrs. Bauernschmidt and their party arrived from Honolulu at 4 p.m. and went to the Volcano House following a short tour of Hilo and a visit to a local produce exchange. Continuing the tour of the Big Island, the admiral will visit produce farmers in the Kona area today and in the Kamuela area tomorrow, ### 1953-08-24 #### [Waimanalo Farm Meeting](https://www.newspapers.com/article/honolulu-star-advertiser-waimanalo-farm/14113564/)  **Source**: *Honolulu Star* · **Page 30** > [!quote] Waimanalo Farm Meeting > The territorial land at Waimanalo, which is to be subdivided into farms, grazing land, and house lots, will be the subject for discussion at the meeting of the territorial farm advisory board Tuesday, Sept. 8, 3 p.m. at department of agriculture conference room at King and Keeaumoku. > > INTERESTED department heads, including Marguerite Ashford, land commissioner; Ben Nutter, chairman of the water irrigation authority; Ralph Elliot, chairman of the produce information exchange, and Arlen Scott, director of the federal farm loan board, have been invited. These department heads will confer with the farm advisory board consisting of Dean Wadsworth, of the University of Hawaii; Sam Tanna, President of the Hawaii Farm bureau; Joseph Dwight, director of the department of agriculture and forestry; Matsugi Maneki, farmer; Stanley Unten, farmer; B. J. McMorrow, department of health; Ed Hiroki, farmer; and Jim Camp, chairman of the farm advisory board. All interested parties are invited. --- ### 1953-08-24 #### [PIE In First Regular Meeting: Produce Requirements, Output Balance Sought](https://www.newspapers.com/article/honolulu-star-advertiser-pie-in-first-re/14113568/)  **Source**: *Honolulu Star* · **Page 27** > [!quote] @_1953a Produce Requirements, Output Balance Sought_ > > The probable requirements of the local market for needed vegetables during the coming winter months, and the means of bringing about a reasonable balance between these requirements and their production, were discussed last week at the first regular meeting of the newly-organized Production Information Exchange (PIE). > > Representatives of the affected leading trade agencies were in attendance at the meeting which was held at the board of agriculture and forestry with Vice Chairman Alan Thistle presiding. As a background for determination of the requirements, N. Keith Roberts, of the Hawaii agricultural extension service, presented data relating to the acreage required to produce the desired quantities of vegetables for which an increased demand is indicated. The list of vegetables included tomatoes, carrots, head cabbage, corn, cucumbers, head lettuce, sweet potatoes, and papayas. > > IN TRANSLATING requirements into actual production Mr. Roberts said the problems of allocating acreage, fluctuations in yield and the source through which the added output will enter the market would have to be considered. Other pertinent points discussed on which there was a general concensus were that: Acreage planted to truck crops here has been more stable than output due to varying growing conditions; the area required to grow the additional produce for local consumption is small and land for this purpose available. The local market should be sufficiently large to absorb occasional surplus; local producers demand a price incentive for products required on a sustained basis, and planning an increase in the local market supply can and often results in a disproportionate decrease in price. > > PUBLICIZING ONLY the need for production was determined as a function of PIE. The concensus was that producers themselves would have to develop ways and means of meeting requirements. > > Lt. E. E. McMories and Lt. Cmdr. H. R. Fahlbusch, navy representatives, said they would be willing to offer some price concessions to local producers because of the freshness factor and that they could accept certain amounts of forward delivery in order to relieve temporary gluts. The necessity for timely and accurate reports on plantings and crop conditions was emphasized as a prime requirement to the proper functioning of PIE. Details of the university's crop and market reporting system and its evaluation in relationship to the PIE program will be presented at the next meeting. > > HOW BEST TO channel information on desired production to producers was left for consideration by a subcommittee composed of Kenichi Murata, Oahu farmers exchange; Leonard Wong, wholesale fruit and produce dealers; Mr. Thistle, and N. K. Roberts agricultural extension service. --- ### 1953-08-26 #### [Waimanalo Land Use Will Be Explored At Meeting Sept. 8](https://www.newspapers.com/article/honolulu-star-bulletin-waimanalo-land-us/14113569/)  **Source**: *Honolulu Star* · **Page 10** --- ### 1953-09-13 #### [Economist Attends Tri-County Meeting](https://www.newspapers.com/article/honolulu-star-advertiser-economist-atten/14113575/)  **Source**: *Honolulu Star* · **Page 12** > [!quote] Economist Attends Tri-County Meeting > Dr. Ralph Elliott, agricultural economist for the extension service, University of Hawaii, recently visited Hilo and attended a tri-county agents' meeting where he explained purposes and function of the newly organized produce information exchange (PIE) and gave a preview of teaching materials on market statistics. He also talked to producers' groups in West and North Hawaii counties. --- ### 1953-09-19 #### [Produce Information Exchange Program Outlined by Elliott](https://www.newspapers.com/article/honolulu-star-bulletin-produce-informati/14113579/)  **Source**: *Honolulu Star* · **Page 16** > [!quote] Produce Information Exchange Program Outlined by Elliott > Dr. Ralph Elliott, associate specialist in agricultural economics for the University of Hawaii's Extension Service, recently explained the purpose and function of the newly organized Produce Information Exchange (P.I E.) and gave a preview of teaching materials on market statistics to all farm agents at a tri-county agents' meeting held in Hilo. He also talked to producers' groups in North and West Hawaii counties. --- ### 1953-11-09 ### [Sub-Committees Ease Work of Producers' Information Exchange](https://www.newspapers.com/article/honolulu-star-bulletin-sub-committees-ea/174924670/) > [!quote] Sub-Committees Ease Work of Producers' Information Exchange > Operations of the newly formed Producers' Information Exchange are reaching a much more efficient stage of organization, according to the chairman, Ralph Elliott, agricultural economist with the Extension Service. Much of the preliminary work prior to meetings of the central committee is being done by subcommittees which report central group. The whole committee, consequently, has more and preparation for discussion of over-all policy. A meeting scheduled for November 13 includes on its agendaa report from the Extension's Crop Reporting Service on November and December market requirements and production prospects. A wholesalers' committee will report on importers' plans for November and December, and a marketing agents' committee will speak on production prospects for January and February. Army Navy supply officers will be present in their capacity as members of the committee and will inform the group of military purchase plans and requirements in the immediate future. A group debate will be arranged on the subject of how to improve information exchange contracts with Island farmers. Last item on the agenda is a talk by members of the Bureau of Entomology, the Department of Plant Physiology, and exporter representatives on the subject of improving and increasing local exports. ### 1953-11-15 #### [PIE in Action: Isle Produce Problems Are Being Solved](https://www.newspapers.com/article/honolulu-star-advertiser-pie-in-action/174925259/) > [!quote] PIE in Action Isle Produce Problems Are Being Solved > By FORTUNATO TEHO > Better understanding of their mutual problems and a better spirit of cooperation toward solving them has been brought about between the various affected trade agencies since formation recently of the Production and Information Exchange (PIE), according to a report by its chairman, Dr. Ralph Elliott of the agricultural extension service. Definite progress has been bed made in the solution of production and marketing problems, he says: > > AS A RESULT of frank discussions at PIE meetings there has been (1) settlement of long standing disagreements and barriers to increased island production, (2) revision by the military of its contracting procedures in favor of island farmers, and (3) modification of wholesalers importing practices so as not to interfere with marketing of local produce. To further improve the functioning of PIE, says Dr. Elliott, efforts are now directed toward keeping closer contact with farmers and improving the standardization of products and containers to reduce the time and cost of moving produce through marketing channels. > > NEW POSSIBILITIES that will further alleviate the traditional shortage of truck crops; during the fall and winter months are the prospective development of high-elevation irrigation through construction of new reservoirs and future opening of new areas for cultivation in which there is precipitation during the fall months. Despite decreases in the production of leafy vegetable crops the total production figures for 25 truck and fruit crops to date has been from 10 to 20 per cent above the seven-year average, Dr. Elliott reports. > > PIE WAS organized as a direct result of the territorial fruit and vegetable industry conference held last July on which attention was focussed on weaknesses of the production and marketing system and eventually pinpointed to three sources. > > These weak points were the irregularity of island production, the absence of a fast exchange of information to aid producers and marketing agencies to make sound decisions quickly and the inconsistency of trading practices. Now in its fourth month, the 11-member PIE is actually a coordinating committee representing all segments of the fruit and vegetable industry. Its structure was selected from representatives of 14 organizations falling under four general groups and including farmer organizations, marketing organizations, public service agencies and ex-officio representation. It is charged with getting production and harvests at the time they will be needed by the consumer, making quick adjustments and smoothing out some of the inconsistent trading practices. ### 1953-11-21 #### [Produce Information Plan Solves Problems](https://www.newspapers.com/article/honolulu-star-bulletin-produce-informati/14113595/)  **Source**: *Honolulu Star* · **Page 18** > [!quote] @ > > A better understanding of mutual problems and a better spirit of cooperation in solving them are the results of ' the : creation of the Produce Information Exchange, according to its chairman, Dr. Ralph C. Elliott of the University Extension Service. > >Production and marketing , problems discussed by this group of truck crops industry members have been pushed toward a much earlier solution, he added. > >Frank discussions at PIE meetings have settled certain long- standing disagreements and barriers between agencies involved, have influenced the military services to revise their contract procedures in favor of Island farmers, and have brought about the modification of wholesaler's import practices in order to avoid interference with local harvests. > >FUTURE PROJECTS of the organization include attempts to further alleviate the traditional shortage of truck crops during Pall and Winter months. > >Such measures as the promotion of high-elevation irrigation projects and the opening of new areas for cultivation in which there are Fall rains can do a great deal of good for the industry as a whole. Despite drought-caused decreases in forecast harvests of leafy vegetable crops, produc tion figures to date this year are from 10 to 20 per cent above the seven-year average, Elliott reported. A continuation of this trend is imp'ortant to the industry's welfare. > >THE INFORMATION Exchange organization was created after a fruit and vegetable conference last July at which wholesalers, retailers, and growers agreed that certain problems must be met and solved collectively. The weak points immediately under study were the irregularity of Island production, the absence of a fast exchange of information between producers and marketing agencies, and the inconsistency of trading practices. > >Now in its fourth month, the 11-member central committee is actually a coordinating group representing all segments of the fruit and vegetable industry. ==Its altruistic goal is to coordinate harvests with market demands to the best interests of producer and consumer, and to make rapid adjustments in the trade channels.== ### 1953-11-29 #### [Farm Sessions WIll Be Held On Big Island](https://www.newspapers.com/article/honolulu-star-advertiser-farm-sessions-w/174926195/) > [!quote] Farm Sessions Will Be Held On Big Island > Executive committee members of the production information exchange (PIE) will fly to the Big Island on a navy plane from Hickam Tuesday and hold meetings in each of the four major farming districts to improve the working relationship between market agencies and producers. The agenda for the meetings include a discussion of Honolulu market requirements and production prospects for December, importer plans for December, planting recommendations for January and February, purchase plans by the armed forces, and possibilities of increasing production through better planning, opening of new areas and improvement of irrigation facilities. > > THE MAJOR portion of the discussions will center in boosting production of seasonally short crops as cabbage, lettuce and tomatoes and those annually short like carrots, celery, onions, potatoes and oranges. The meetings have been arranged to suit the convenience of farmers with the first session scheduled at the Volcano district Tuesday to be followed by one at Kona, Waimea and Puna-Hilo in this order. The program and transportation arrangements are being handled by Ralph Elliott of the agricultural extension service. Alan Thistle of the board of agriculture and forestry, and Kenichi Murata of PIE's island trade committee, in cooperation with Hawaii county agents Clarence Lyman, Minoru Matsuura and John Wane. > > OTHER MEMBERS planning to make the trip are S. Asakura, Leonard Wong, wholesalers; Kenneth Habu and I. Shimizu, island cooperatives; Lt. E. E. E. McMorries, Cmdr. H. Fahlbush, navy supply, and C.W. Peters, University of Hawaii. Further evidence of recent progress in production and marketing of island produce was disclosed by J. H. Holzman of PIE's export group, who reported firm orders from the mainland covering substantial quantities of cucumbers. bell peppers, eggplant and zucchini squash. Starting the first of the year a carload of cucumbers and two cars of peppers per week will he shipped to the coast from Honolulu. > > ALTHOUGH THE exports will be on an experimental basis, they will represent the first volume exports of fresh vegetables from the Territory. Exports of papayas are also on the upgrade with good indications of the weekly shipments being increased to a peak of 3,000 to 4,000 boxes by the end of the year. ### 1953-11-30 #### [Group Arriving To Push Navy's Island Buying](https://www.newspapers.com/article/hawaii-tribune-herald-group-arriving-to/174922036/) > [!quote] Group Arriving To Push Navy's Island Buying > Continuing with implementation of the recent new Navy policy of buying all possible truck crop produce in the islands, Navy representatives accompanied by wholesale dealers and farmer representatives will visit the Big Island again this week for a series of meetings with local farmers. The Produce Information Exchange party of about 12 persons is scheduled to arrive via Navy plane about 10:30 a.m. tomorrow at General Lyman field airport. Their mission is to meet with farmers and to assist with making adjustment plans, for the planting program that will cover January and February marketing needs. > > Further discussion of Navy plans for buying wherever possible at home before importing produce needs is slated by the Navy people. This will cover possibilities for increasing production in Big Island districts by better planning, opening of new areas to agricultural production, and improving irrigation facilities or other means. Meetings with farmers are slated as follows: Volcano House, Tuesday night; Kona, Wednesday night; Kamuela, Thursday night; and Hilo, Friday, 7:30 p.m., at Hilo Hotel cardroom. Heading the group of visitors are Ann Thistle, head of the division of marketing and entomology if the board of agriculture and forestry; and Ralph Elliott, PIE agricultural extension service, with Cmdr. H. R. Fahlbush as chief spokesman for the Navy people. ### 1953-12-01 #### [Navy Pushes Produce Plan](https://www.newspapers.com/article/hawaii-tribune-herald-navy-pushes-produc/174926821/) - Officials Arrive For Series Of Meetings Here > [!quote] Navy Pushes Produce Plan - Officials Arrive For Series Of Meetings Here > As the result of a personal inspection of this island's produce areas by a top ranking Navy officer earlier this year, an important series of discussions between territorial, military, and farming officials began today on the Big Island. > > The first of four such meetings between government and civilian representatives is scheduled tonight at the Volcano House. Dicussion will center on the Navy's proposal to spend about $100,000 a year here on fresh produce for military personnel. Rear Admiral George W. Bauernschmidt, commander of the Navy's Pearl Harbor supply center, when visiting the Big Island for five days' in early August, surveyed produce potential here and commented that expanded truck farming would almost surely gain the support of the Navy. The admiral at that time promised that representatives from his supply center would visit Hawaii later in the year to discuss the requirements and needs of the military branch supply center for its personnel. The first of these official Navy envoys arrived here today in the person of Cmdr. H. R. Fahlbush, spokesman for the admiral and the supply center. He, along with Alan Thistle of the division of marketing and entomology of the board of agriculture and forestry, and Ralph Elliott, Public Information Exchange Chairman of UH agricultural extension service, will meet with representatives of Big Island farm produce groups to commence laying groundwork for actual initiation of the increased federal government produce purchasing plan. > > The visitors, who arrived via special MATS flight about 10 this morning, struck out for the Volcano House to begin arrangements for this evening's first meet. An important factor that is expected to be expressed by the Navy spokesman is that military produce needs will be bought here when it's possible, instead of importing From the mainland. > > Opening of new produce acreage in Kamuela and other areas on the Big Island has provided farmers here with "ammunition" for the talks, since expansion of operations and increased produce acreage seems to be a predominant factor in the Navy's plan. > > After tonight's meeting, the group will travel to Kona on Wednesday night; Kamuela Thursday night; and Hilo hotel card room at 7:30 p.m, on Friday, after which they return to Honolulu. ### 1953-12-05 #### [Produce Men To Organize Agency Here (pt 1)](https://www.newspapers.com/article/hawaii-tribune-herald-produce-men-to-org/174923212/) and [Pt 2](https://www.newspapers.com/article/hawaii-tribune-herald-produce-men-to-org/174923266/) > [!quote] Produce Men To Organize Agency Here > Organization of a central produce information exchange bureau is planned here as the result of a four hour meeting last night at Hilo hotel between Big Island farmers and dealers, and Navy officials. Winding up a week of intensive talks regarding the Navy's willingness to buy $400,000 worth of top grade produce from the Big Island, Cmdr. R. Fahlbush of the Navy Supply Center at Pearl Harbor, said his services will buy from Hawaii's farmers if it is known when the vegetables are available, and when they can be delivered. To follow up on this suggestion by the purchasing officer for the Pearl Harbor station, N. Ikeda, president of Hawaii Produce Wholesalers association, has been designated to head the task of setting up the information "clearing house." The 13 farmers, five dealers, and five other agency representative members attending last night's meeting, elected Mr. Ikeda to get the project started. Mr. Ikeda and his association will begin preliminary arrangements to schedule meeting next week between farmers and dealers, and to%%(Continued on Page 10)(Continued from Page 1)%% get an actual program going as the result of the meeting. Cmdr. Fahlbush, here representing Rear Admiral George W. Baurenschmidt, commander of the supply center, said that the Navy can't buy produce suddenly appearing on the Honolulu market, since it might conflict with orders already scheduled to arrive from the mainland. Thus, the primary function of the exchange bureau for produce information will be to keep military people informed of what produce is available to them; when it is ready for shipping; and when it can reach the Honolulu market for sale. > > This will be the first produce information exchange bureau ever attempted here. At this early date it is not known whether a regular printed information booklet will be issued by the organization. However, the Agricultural Extension Service at its Hilo informative will continue pamphlets to publish every week or month. Mostly the new organization will have to rely on correspondence and verbal information at the outset until a prescribed procedure for funneling information to the bureau is worked out, according to directors in the program. > > Cmdr. Fahlbush, during the four hour meeting, said the Navy uses the following amount of fresh vegetables in a month's time: 600,000 pounds of potatoes; 60,000 pounds of lettuce: 40,000 pounds of carrots; 60,000 pounds of cabbage; and 52,000 pounds of celery. These, according to the officer, are just small part of the vegetables used by Navy personnel in the Pacific. Discussions of the type held last night were carried on here on the Big Island all this week, and farmers at Kona, Kamuela, and Volcano areas all had a chance to get firsthand information from the purchasing officer on the vegetables the Navy needs. The new organization, when It is finally functioning, will Include farmers and dealers from Hilo-Puna areas, and individuals representing Kau and Hamakua. Eventually members hope it will be an islandwide operation to help maintain the Navy purchasing program here. Cmdr. Fahlbush, along with several other service personnel and members of the Public Information Exchange service, left for Honolulu early today. It is expected that he or another officer representing Admiral Bauernschmidt will return here to review what has been done about the information bureau program, and to: convey the results to the admiral. Used demand signal as an organizing impetus. Begins with correspondence and verbal with aim to establish data flow procedures. ### 1953-12-19 #### [Local Produce Said Preferred If Supply Assured](https://staradvertiser.newspapers.com/article/honolulu-star-bulletin-local-produce-sai/174118081/) > [!quote] Local Produce Said Preferred If Supply Assured > Food dealers have a preference for locally grown produce and will use them If they can be guaranteed a steady flow of these goods into the market, C. W. Peters, recorder for the Production Information Exchange (P.I.E.) told four groups of farmers recently on the Big Island. The executive committee of the P.I.E. toured Hawaii farming areas to explain the P.I.E. program. > > Navy contracts for locally grown produce, Peters told the farmers, can be let at planting time for a definite quantity of produce to be delivered at regular intervals over the normal period of harvest. Big Island farmers have formed a subsidiary of the P.I.E. to circulate among producers information on crops, and to coordinate planting schedules, staggering and diversification of crops to insure a steady flow of goods to local markets and eliminate the necessity to depend on Mainland imports, Peters said. > > MAKE TRIP > Making the trip to the Big Island were Kenneth Habu, Kenichi Murata, S. Shimizu, Alan D. Thistle, Ralph Elliott; C. W. Peters; Navy : Commander H. R. Fahlbusch and Navy Lieutenant M. M. Mcmorries. The Navy would be the principal market for Island grown produce, Peters told Big Island farmers. Plans to visit other islands in the interests of the P.I.E. are being considered. --- ## 1954 ### 1954-01-02 #### [More Land for More Farmers Was Major '53 Development [On early PIE]](https://www.newspapers.com/article/honolulu-star-bulletin-more-land-for-mor/14112702/)  **Source**: *Honolulu Star* · **Page 7** > [!quote] More Land for More Farmers Was Major '53 Development (excerpt) > > **JUST ONE PART** > But transportation is only one facet of a tremendously complicated market situation. Perhaps the most outstanding faults of the present Honolulu market are its "pocket" nature and the fact that local produce is sold only on consignment. About the first drawback, there is little to be done. There is, at least, little to be done about expanding the present market. Attempts at Mainland distribution must, of necessity, remain marginal, barred by higher production costs, transportation costs and difficulties, and the need for expensive advertising campaigns to educate Mainland appetites to the taste of the more exotic Island foods. Island farmers may find some answer to their dilemma over the pocket market by using - and here the responsibility seems to lie entirely with the farmers - the newly organized Produce Information Exchanges. > > **STARTED IN JULY** > > Organized in July in Honolulu to provide a central discussion group for all parties connected with the fresh fruit and produce industry, the Honolulu Produce Information Exchange has members from the wholesale, retail, food processor, and Territorial officer members of the industry. P.I.E. officials freely admit that their organization can do nothing without the aid and cooperation of farmers. ==The group was organized to provide, among other things, a central agency for crop marketing information. Retailers pledged their cooperation in supplying the information on their needs to wholesalers. Wholesalers would give the same information to farmers. Farmers, in turn, must provide crop harvesting information to wholesalers. The most important thing about P.I.E. is the fact that its principal beneficiaries are the farmers who, by cooperating with their market sources, may achieve a more secure income.== A ==similar organization is now under serious consideration in Kona, Hilo and Kamuela on the Big Island. Regarded now only as an Island group, the three units hope eventually to affiliate on Hawaii and eventually to join forces with the Honolulu group.== > > **NEW DEVELOPMENT** > > ==One new development which has had great influence on the development of P.I.E. -and which may have even greater influence on the consignment nature of local produce sales in 1954-was the announcement that the Navy planned to place close to $400,000 in contracts for Island produce each year. The major conditions of the Navy's proposal were that the Island production base must be expanded to ensure constant supply to all local markets, and that the Navy must have reasonable guarantees of delivery on produce ordered. The Navy buyers will work through Honolulu wholesalers== who are, of course, intensely interested in maintaining good relations with so good a buyer. If wholesalers can learn, through this arrangement, to rely upon delivery from Island farmers, some of the ruinous competition with Mainland imports may be abated. More important, relations between farmers and wholesalers may-through mutual trust so long lacking in the industry be able to arrive at a more beneficial arrangement for local produce marketings. It's just possible some local farmers might be able to sell on a contract basis by the end of 1954. But the benefits which 1954 may bring farmers are tempered by another important aspect of the local farming picture. > > **DELICATE BALANCE** > The local market is delicately I balanced as far as fresh produce is concerned. An oversupply of any item can bring prices down with a rush. Advancements made In the field of land tenure, mater availability, and financing may so crowd the fresh produce field as to bring more harm than good. Island farmers have Jong regarded vegetables as the best cash crop. Only recently in Waikea on the Bis Island have some farmers learned forcefully that truck crops can also cause trouble. When new tenants moved into Waikea, they immediately turned to vegetables to provide cash needed to develop their farms. They had ignored the fact, however, that Waikea was not particularly good vegetable land, that it could not compete with the Waimea or Volcano area in efficient production. In a reaction away from truck crops many of these new turned to cattle or hogs on their 40-acre plots. They soon found that livestock would not provide them with their total income needs either. These farmers learned in a few disastrous month what it has taken many Island farmers many years to learn: That Island farming on small scale must be secured by diversification. In order to take some of the risk out of the farming business, a farmers scatter must his energy through several crops. The most successful farmers in Waikea now are those who have diversified their crops most strategically. Many still cling to vegetables as the basic cash crop, but they are wisely balancing with cattle or hogs, dairy-calf projects, macadamia trees in marginal land, luxury items like ginger or flowers. --- ### 1954-07-10 #### [Isle Produce Men to Hold Annual Meeting July 16-17](https://www.newspapers.com/article/honolulu-star-bulletin-isle-produce-men/174096740/) > [!quote] Isle Produce Men to Hold Annual Meeting July 16-17 > Industry Plans Its Future is the theme or the second annual Fruit and Vegetable Industry Conference July 16-17 at the University of Hawaii. The theme accurately expresses the confidence of gathering industry members. The first conference last July organized the Produce Information Exchange, a cooperative body of farmers, wholesalers, retailers and shippers with chapters at Honolulu, Hilo, Kamuela, Kona, Kula and Lihue. The principle behind the organization - and the conferences - is that cooperation among the men who provide 60 per cent of the Islands' fresh fruits and vegetables can expand that market, make it more nearly stable and more profitable to producer and consumer. > > NO MONOPOLY > Conference and exchange participants are not trying to control their fresh produce market, eliminate competition or interfere with normal market fluctuation. Instead, they hope, through a degree of cooperation seldom tried, to eliminate artificial gluts and shortages plaguing growers and consumers. The conference will begin Friday morning at 9 in Hemenway Hall with a welcoming address from university President Gregg M. Sinclair. A keynote address off the conference theme will be delivered by Farrant L. Turner, Territorial Secretary, followed by Rear Admiral J. Lee Herlihy, commander of the Pearl Harbor Naval Supply Center, speaking on the produce needs of local Armed Forces. > > SHOEMAKER TO SPEAK > After a short introduction to the problems of the conference by chairman Dr. Ralph C. Elliott, Extension Service economist, a panel discussion on Island resources will be led by James H. Shoemaker, vice-president of the Bank of Hawaii. Panel members in tie 10 a.m. discussion will be Land Commissioner Marguerite K. Ashford, J. Atherton Richards, Island financier and Louis H. Herschler, Hawaii Irrigation Authority manager. After the panel, Masaru Sumida of the Hawaii Farm Bureau Federation, will talk on farm credit needs in the Islands. He will be followed by Arlen M Scott Territorial supervisor for the Farmers Home Administration, discussing financial aid extended by his agency. At 1:30 p.m. Joseph L. Dwight, president of the Territorial Board of Agriculture and Forestry, will lead a panel discussion on export crops. Dr. G. Donald Sherman, university soil chemist, will talk on newly developed processed products. > > TO DISCUSS EXPORTS > Howry H. Warner, director, Territorial Planning Board, will speak of the export market for fresh fruits and vegetables, and Dr. John H. Beaumont, Experiment Station horticulturist, will discuss coffee and macadamia nut prospects. A second Friday afternoon panel on How Can Hawaii Profitably Increase Production for Her Own Market? will be led by Kenji Okimura, chairman of the Farm Bureau truck crops commodity department. On the panel will be agricultural economist Dr. Perry Philipp speaking on cost factors, and Donald C. McGuire and Richard A. Hamilton, Experiment Station agriculturists, talking on new varieties and cultural adjustment problems. The theme of the Saturday morning session is Solving Industry Problems. > > NAVAL SPEAKER > The Human Element, a 9 a.m. discussion of the problems of co-operation, will be led by Commander H. R. Fahlbusch of the Naval Supply Center. John P. Hoshor, Army Reserve captain, will speak on Straight Thinking on Industry Problems. Kenneth Y. Habu, Kamuela Farmers Cooperative manager, and Andrew T. Yukimoto, manager for the Maui Vegetable Growers Cooperative, will report on the progress of the Produce Information Exchange. At 10:30 a.m. Clarence Lyman, Big Island county agent, will preside as chairman of a discussion on engineering problems. Dr. Kobe Shoji, Experiment Station plant physiologist, will report on shrinkage and market losses on Island produce. Dr. Donald M. Kinch, agricultural engineer, will discuss vacuum cooling units for fresh produce. > > BARGE FIRM'S PLANS > George R. Hansen, freight manager for Young Brothers barge operations, will outline his firm's recent developments and future plans.. He will be followed by Nolan Kramer, Hawalian Airlines freight manager, speaking on air freight problems and advantages. Raymond Warren, marketing specialist with the U.S. Department of Agriculture, will talk on the importance of a grading program. Jack Ishida, Extension Service economist, will demonstrate several new fiberboard cartons and containers. Retailer Robert C. Goins will report on Honolulu consumers' buying habits that are pertinent to Island produce, and Ryohei Asakura, president of Rancho Produce Company, will explain the basic problem of wholesalers' rising operational costs. A closed business meeting for members of the Produce Information Exchange will follow the morning session. The public may attend the Friday and Saturday morning meetings. --- ### 1954-07-11 #### [Economic Conference Opens July 15](https://www.newspapers.com/article/honolulu-star-advertiser-economic-confer/174096347/) > [!quote] Economic Conferences Open July 15 > The first in a series of 'Ideas to Action" conferences designed to inform the community of progress being made on Hawaii's economic expansion will be held; Thursday, July 15, from 2 to 4 p.m. in the auditorium of the Hawaiian Electric Co., Ltd., building. The conferences are being called by the trade committee of the Honolulu Chamber of Commerce headed by Robert S. Craig. > > SUBJECT FOR discussion at the first conference will be a review of the progress made by the Produce Information Exchange. This exchange was set up by the University of Hawaii in 1953 to provide for the further expansion of the truck farming industry and the orderly marketing of perishable fruits and vegetables. "Talk of what must be done to assure Hawaii's economic future has turned to positive action in many areas. The objective of the 'Ideas to Action' conference is to stimulate community interest and support for these action programs." Mr. Craig said. > > A TWO DAY meeting of Produce Information Exchange representatives from the neighbor islands will follow the conference. The second conference on the activities of the Hawaii Fruit Shippers association, will be held July 22, from 2 to 4 p.m., in the auditorium of the Matson Navigation Co. --- ### 1954-07-12 #### ['Ideas-to-Action' Meets to Explain Hawaii's Economy](https://www.newspapers.com/article/honolulu-star-bulletin-ideas-to-action/174122518/) > [!quote] 'Ideas-to-Action' Meets to Explain Hawaii's Economy > The first of a series of Honolulu Chamber of Commerce Ideas-to-Action conferences — designed to inform the community on the progress being made to expand Hawall's economy — will be held Thursday in the Hawalian Electric Company's auditorium. The first conference will coincide with a two-day meeting of Produce Information Exchange representatives from the Neighbor Islands, and will be devoted to the progress P.I.E. has made since its inception last year. The chamber also has announced the date and subject for the second of the Ideas-to-Action series: July 22, the activities of the Hawaiian Food Shippers' Association. The second conference will convene in the Matson Navigation Company auditorium at Pier 11. Thursday's conference Is scheduled for 2 to 4 p.m. and will outline the work of P.I.E. in establishing a cooperative exchange. ==The organization was formed in response to an offer of the Navy Supply Center at Pearl Harbor to buy increasing amounts of fresh produce from Island growers if orderly production and market- ins arrangements could be made.== P.I.E. was organized with the assistance of the Chamber of Commerce trade committee and the Agricultural Extension Service of the University of Hawaii. > > SPONSORED BY CHAMBER > Its inception was seen also as a result of last year's sponsorship by the chamber trade committee of the Building Hawaii conference series. The trade committee, headed by Robert S. Craig, also is the sponsor of this year's Ideas-to-Action series. The Hawaiian Food Shippers' Association was organized in July, 1933, with the aim of expanding Mainland markets for Hawaiian food products. It received a $20,000 grant from the Territorial Industrial Research Advisory Council and numbers 11 business members, who now must finance its operations. --- ### 1954-07-15 #### An industry plans its future: a report of the Second Territorial Conference of the Fruit and Vegetable Industry, July 15, 16 and 17, 1954 @territorialconferenceofthefruitandvegetableindustry_1954 > **Note:** PIE (Produce Information Exchange) formally began **1954-07**. > Territorial Conference of the fruit and Vegetable Industry (2nd: 1954: Honolulu, Hawaii An industry plans its future: a report of the Second Territorial Conference of the Fruit and Vegetable Industry, July 15, 16 and 17, 1954 Sponsored by the ==Produce==;==Information Exchange==;. Honolulu, Hawaii : University of Hawaii, College of Agriculture, Agricultural Extension Service, [1954] 27 28 cm. Zover Cover title. Fruit trade--Hawaii--Congresses. trade--Hawaii--Congresses. Vegetable Hawaii. University. College of Agriculture and U.S. Department of Agriculture cooperating. 1. AN INDUSTRY PLANS ITS FUTURE. A report of the 2nd Territorial Conference of the fruit and vegetable industry July 15,16, 17, 1954, sponsored by Produce Information Exchange. Honolulu, 1954. (See Existing Plans for Land Use.) --- ### 1954-07-17 #### ['Little Farmer' Needs More Loans, Parley Told](https://www.newspapers.com/article/honolulu-star-advertiser-little-farmer/174114749/) - Fruit and Vegetable Conference discussions #### [Farmers (cont'd from pg A1:6)](https://www.newspapers.com/article/honolulu-star-advertiser-farmers-contd/174114579/)- Military local purchasing intent > [!quote] Farmers (cont'd from pg A1:6) (excerpt) > AS YESTERDAY'S session opened, Secretary of Hawaii Farrant L Turner said that 50 per cent of the food consumed here is locally grown. The problem is to plan an increase of this percentage. He quoted at length from ==Gov. King's message to the 1953 legislature encouraging single-family farms==. > > Speaking from the ==viewpoint of the armed forces, Rear Adm. J. Lee Herlihy of the Naval Supply Center, said there were two major interests on the part of the armed forces. One was the reduction of costs of operation during peacetime by utilizing island products, the other was the increased production in Hawaii so that in time of emergency. ships would be released for other duty than food carriers==. --- ### 1954-09-27 #### [Dr. Elliot's Departure From U.H. IS Deplored](https://staradvertiser.newspapers.com/article/honolulu-star-bulletin-dr-elliots-depa/174117033/) > [!quote] Dr. Elliott's Departure From U.H. Is Deplored > Dr. Ralph C. Elliott may or may not be "that one indispensable man" but members of the Islands' agricultural industry regard his plans to leave the Territory as reason for dismay. Dr. Elliott is an agricultural economist at the University of Hawaii. Since 1942 he has kept a steady finger on the pulse of the Islands' farming industry through the Crop Reporting Service - which he directs - through weekly, monthly, quarterly and annual market studies, and through marketing surveys. His most recent and most outstanding contribution has been the formation of the Produce Information Exchange, an industrywide effort among growers, wholesalers and retailers to bring an expanding stability to the Territorial produce industry. > > HIGH REGARD FROM NAVY > The Navy--which is stepping up its produce buying program past the $1,000,000-mark inaugurated last year--regards Dr. Elliott as the keystone of the Produce Information Exchange. In a statement issued by the Naval Supply Depot after Dr. Elliott announced his plans to resign before December of this year, Elliott was described as "the guiding light in the formation of the Produce Information Exchange. > "It is with regret that the Navy has learned of the possible departure Dr. Elliott from the staff of the. University of Hawaii, and it is sincerely hoped that replacement for him can be which will enable the University to continue to furnish to the Navy, as well as to the farmers, wholesalers, and importers > the information required to properly program the filling agricultural requirements." > > PERSONAL EVALUATION > Commander H.R. Fahlbusch of the Naval Supply Depot made personal evaluation of Dr. Elliott's contribution to the Navy buying program. "His coordination of information for the Navy has made our current of four-month contracts possible. We could not have done the job without him," he said. Howry H. Warner, director the Territorial Planning Board, said Dr. Elliott's work was not only helpful but thought-provoking for those interested in Territorial economy. This voucher was approved by Dr. John H. Shoemaker, vice- president of the Bank of Hawaii. who said "Professor Elliott's data has been very useful in measure the growth, of the production of foodstuffs for local use and in assessing the general agriculture of the Territory. > > COMMENDATION LETTER > "I have already sent a letter to the University of Hawaii commending Dr. Elliott highly for his work." Another letter to Gregg M. Sinclair, president of university, came recently from Wholesale the Fruit and Produce Dealers Association. "Our association has gone on record (to) ask your office to use every available means to retain Dr. Ralph Elliott. A favorable action would be appreciated inasmuch as our very existence in business is essential to the diversified agricultural industry as well as to the economy of the Territory." > > PETITION CIRCULATED > A petition now circulating on all Islands among farmers of each agricultural community reads, in part: "What staffing plans are now extent for the Agricultural Extension Service? What efforts are being made to retain Dr. Elliott's services? > "Who will replace Dr. Elliott and what individual with the necessary qualifications is available to replace Dr. Elliott?" > Concerning the case of Dr. Elliott, Dr. Sinclair, said today: "It will be usual university manner. Nothing exceptional is to be expected." --- ### 1954-11 #### @hawaiiagriculturalexperimentstation.elliott_1954 ![[@hawaiiagriculturalexperimentstation.elliott_1954.png]] > [!quote] @hawaiiagriculturalexperimentstation.elliott_1954 > The chart on the cover page shows how the consumer's dollar is divided among the farmer, wholesaler, and retailer, as well as the part stolen by the hidden pirate of everyones profit -- spoilage. Calculations are on the basis of products delivered in Honolulu; therefore the farmer should subtract his freight and container costs. Head lettuce gives least return to the farmer, 36 cents out of the last buyer's buck. The spoilage loss during wholesale and retail is greatest, 15 cents. Carrots have the lowest spoilage loss, 6.2 cents, and the farmer's share of the consumer's dollar is highest, 57 cents. > > “Retailers and wholesalers say they could reduce their overall costs and give the farmer a bigger slice if farmers would give them just three things: uniform grades, good quality, and standard containers. Farmers frequently can't see why they should add anything to their expense in order to reduce distribution costs; it is hard for them to realize that the distributor's savings will ultimately show up in higher farmer returns > > One of the basic principles that led to the organization of the Produce Information Exchange was that production, wholesaling, and retailing were all part of one main job - feeding the consumer - and that many of the long-standing problems, such as standardization, can be solved only if the three groups work together. As soon as the Exchange is able to put this principle into common practice, marketing costs can be reduced and the farmer's share of the final sale price will increase. > R.E.” > > (Hawaii Agricultural Experiment Station and Elliott, 1954, p. 2) --- ### 1954-11-20 #### [Produce Information Group Offered Advertising Grant](https://www.newspapers.com/article/honolulu-star-bulletin-produce-informati/174115690/) > [!quote] Produce Information Group Offered Advertising Grant > Officers of the Honolulu Produce Information Exchange revealed today they have received an offer of an annual advertising budget of $18,000 if the four Island P.I.E. groups would incorporate as a Territorial business group. The offer was made by Robert S. Craig, partner in the Hawaiian Economie Service, who spoke at the last closed meeting of the Honolulu unit on November 4. He made the offer on behalf of a "client" whom he described only as one vitally interested in the growth of the Island produce industry. The money would be used to stimulate sales of Island produce when a particular article-was in good supply. It would be used as another lever to overcome the periodic gluts and shortages on the Honolulu "pocket market." > > NEEDS CONFIDENCE > > The requirement that the Honolulu, Kauai, Hawaii and Maui P.I.E. groups unite as an incorporated body was made. Craig said, because only when P.I.E.-now a purely volunteer organization - is a responsible business entity will it gain the confidence of all members of the produce industry - farmers, wholesalers and retailers. Craig emphasized the important role P.I.E. has played in helping the Navy organize a $1,000,000-a-year-plus local procurement program. He was seconded in this opinion by Commander H. R. Fahlbusch, Naval Supply Depot officer, who stressed that the Navy needs about $12,000,000 worth of meat and produce locally every year. "If you can produce, it. we'll buy it," he said. > > TELL OTHERS > > Because the Honolulu P.I.E. membership also represents several other groups on all islands, plans have been made to acquaint all levels of the industry with Craig's proposal. The group at the meeting went on record as favoring the incorporation and the acceptance of the offer, but nothing is final, officers stressed, until the last paper has been signed. A steering committee of 10 members was appointed to draft preliminary plans for the incorporation process. Portions of that draft will be presented at the next meeting on December 4. --- ### 1954-11-21 #### [11/21/54 - P.I.E to Incorporate](https://www.newspapers.com/article/honolulu-star-advertiser-112154-pi/14112635/)  **Source**: *Honolulu Star* · **Page 20** --- ## 1955 ### 1955-01-01 #### [Farming Looks Forward](https://www.newspapers.com/article/honolulu-star-bulletin-farming-looks-for/174059903/)  > [!quote] Farming Looks Forward > By ROBERT SCOTT > **The Produce Information Exchange-** Perhaps the most heartening news for fruit and vegetable producers is of the effort being expended to incorporate a Territory-wide organization to coordinate the production and marketing of produce on the Honolulu and other major markets. A conference committee representing all Islands has already drawn up by-laws and articles of incorporation for approval. > > To help the fledgling organization, Oahu Railway and Land Company has offered P.I.E. a $12.000-a-year advertising fund to push Island products. In addition, the Navy has said its purchasing program may be boosted substantially if such an information exchange center is available for its use. --- ### 1955-01-15 #### [Produce Information Group Petitions for Incorporation](https://www.newspapers.com/article/honolulu-star-bulletin-produce-informati/174060198/) > [!quote] Produce Information Group Petitions for Incorporation > Amid the confusion and argument most members accepted as the birth pangs of the organization, a steering committee has adopted a petition for a charter to incorporate the Produce Information Exchange > > Designed to provide for intra-industry exchange of production and marketing information on fruit and vegetable produce in the Islands the formal organization will be the outgrowth of five independent, informal bodies of farmers, shippers, wholesalers, retailers, Armed Service purchasing agents and government officials. > > A recent offer from Oahu Railway and Land Company of a $12,000-a-year advertising fund to promote the sale of Island produce provided initial impetus for the incorporation. > > A warning from Commander Herman R. Fahlbusch that the Navy's $1,000,000-a-year purchasing program in the Territory might break down without such an organization gave the final shove. > > **EXAMINE DRAFT** > Delegates from the Kauai, Maui, Hawaii and Oahu P.I.E. organizations were present at the recent meeting. They and the individuals and groups they represented had examined an early draft of the proposed charter and by-laws over the year-end, holidays. > > Early arguments that not all of the by-laws met with approval were removed when it became clear the charter could be changed drastically at any time after granting of the charter. > > Robert S. Craig. partner In the Hawaii Economic Service who represents the Oahu Railway and Land Company interests in the group, emphasized the need for immediate incorporation. > > Once past this point, the committee acted rapidly to ratify appointment of members of the board of directors. > > **FROM ISLE GROUPS** > Elected as their representatives by various Island groups were Archie Yasutake of Kaual, Karue Watanabe from Maui, and Stanley Hara and Matsuo Yamasaki from the Big Island > > Kenichi Murata, chairman of the Hawaii Farm Bureau production and marketing department, accepted, temporary appointment as the director from Oahu. > > The committee then appointed a roster of temporary officers who will serve until the charter has been revised and approved by the 13 organizations and individuals which make up the proposed P.I.E. membership. > > Alan D. Thistle, head of the Territorial Division of Entomology and Marketing, was named president. Vice-presidents are Kenichi Murata, Stanley Hara, Kazue Watanabe and Archie Yasutake. > > Kenneth Habu, president of the Fruit and Vegetable Wholesalers Association, will serve as secretary with Itsumi Shimizu, manager of the Farmers' Exchange, as treasurer. > > **SIGN CHARTER** > Signers of the charter-which has been submitted to the Territory for approval-were Robert S. Craig; George Y. Bennett. president of the Hawail Food Shippers Association; William S. Ellis Jr., executive secretary of the Hawaii Farm Bureau Federation, Itsumi Shimizu; Leonard D.Y. Wong, officer of Tai Hing Company; Mr. Murata and Mr. Habu. > > It is understood that the first meeting to take place after issuance of the charter would be devoted to extensive revision of the by-laws and articles of agreement on how the Produce Information Exchange will operate for the benefit of the industry. ### 1955-01-15 #### [Swine Conference Planners](https://www.newspapers.com/article/honolulu-star-bulletin-swine-conference/174068270/) > [!quote] SWINE CONFERENCE PLANNERS > Committeemen planning the all-Island hog industry conference scheduled to be held at the University of Hawaii January 18-20 are patterning the meeting after the 1952 Fruit and Vegetable Industry conference which created the Produce Information Exchange. Ready to deal with local pork marketing problems are, seated, left to right, toward Y. Hircki, manager, Honolulu Farmers Cooperative, Dr. Ralph C. Elliott, Extension Service Economist, and Edwin Y. Chun, South Oahu County Agent. Standing, left to right, are Walter Zane, Oahu farmer; Haruo Honma, West Oahu County Agent; Clarence Hashimoto, president. Island Pork Producers' Cooperative, and Raymond Y. T. Au, meat department manager, Oahu Market. > -- Fortunato Teho Photo. --- ### 1955-01-17 #### [$500,000 Fund Proposed For Homesteaders](https://www.newspapers.com/article/hawaii-tribune-herald-500000-fund-prop/174068387/) > [!quote] $500,000 Fund Proposed For Homesteaders (excerpt) > Dean H.A. Wadsworth, director University of Hawaii, agricultural experiment station, asked for protective legislation to keep the standard of Hawaiian agricultural exports high, such as establishment of pre-shipment inspection of agricultural products. He cited the work done by Industrial Research Advisory Council and the Produce Information Exchange and asked that they be continued. A holdover committee to do continuous study on agriculture was also requested. --- ### 1955-01-23 #### [Big Isle's Importance To Armed Forces Is Stressed (cont'd)](https://www.newspapers.com/article/hawaii-tribune-herald-big-isles-importa/174061160/) > [!quote] Big Isle's Importance To Armed Forces Is Stressed > > "Let's look at the development of island produce. During the past two years, the Navy has interested itself in the development and purchase of larger quantities of island produce: cabbage, celery, carrots, lettuce, tomatoes, dry onions, meat, dairy products, etc. It means economy and welfare to the Navy to buy local farm and dairy products instead of having to buy them on the Mainland. We save freight costs and shipping space. We save spoilage by cutting off about two weeks carrying time. We better satisfy the customer, the hungry sailor, with fresher, healthier produce. > *** > "Our supply center personnel have developed a very workable plan with a collective group of farmers. Contracts are made several months in advance so the farmer has time to actually grow the food necessary to meet the contracts. He is even given protection against failure to produce due to emergencies of nature. A very fine planning system between the farmers collective, group and the Naval Supply Center has resulted. > > --- > "The Island of Hawaii is the primary territorial source of iceberg lettuce, of which the Navy contracts for nearly three-quarters of a million pounds a year. Some tomatoes are also being obtained from Hawaii, but mostly from the other islands. The annual Navy requirements for tomatoes, for instance, approximates 840,000 pounds. And other truck crops are purchased in smaller quantities, but there is room for increased production in most of them, especially in Hawaii. > "To give you an idea of how much these purchases amount to for the whole territory, the estimates of Navy dollars to be spent in fiscal 1955 for fresh fruits, vegetables and dairy products alone, is about 2½ million dollars. Army and Air Force requirements are not included in that figure. > > "My supply staff tells me that the production of celery and carrots on Hawaii is considered feasible, and would broaden the territorial base for these items. And, in addition to truck crops, the Navy has a continuing requirement for local beef and eggs. When they are available at fair and reasonable prices, and in regular monthly supply, the Navy will be in there buying them. > > "That's what the island produce trade means to the Navy, but I hope you will notice that there is a field for further development of it. Further information can readily be obtained through the Produce Information Exchange in Honolulu. --- ### 1955-02-17 #### [Senate Calendar (SB118 introduced)](https://www.newspapers.com/article/honolulu-star-advertiser-senate-calendar/174061896/) On Feb 17, 1955 Senator [Noboru Miyake](https://en.wikipedia.org/wiki/Noboru_Miyake "Noboru Miyake") (R, Waimea, Kauai) introduced SB 118 to specify "certain functions of the College of Agriculture of the University of Hawaii in assisting agriculture" and appropriate funds [-@miyake_1955, p2]. > [!quote] SB 118 > SECTION 1. The university may establish within the college of agriculture an office or offices to serve the agricultural industry of the territory by discharging the following functions: > > (a) Providing a comprehensive produce information exchange, which will estimate the future demand for various types of locally grown or processed agricultural products and make such estimates sailable to interested persons and firms; Though the bill introduction was noted in newspapers no further, no No further mentions were found in newspaper archvies > [!quote] Senate Calendar SB 118-Providing for a comprehensive produce information exchange and other services at the college of agriculture, University of Hawaii. Appropriation to be decided later. Miyake. --- ### 1955-03-24 #### [Lettuce Clinic Set At Kamuela](https://www.newspapers.com/article/hawaii-tribune-herald-lettuce-clinic-set/174068504/) > [!quote] Lettuce Clinic Set At Kamuela > KAMUELA- Kamuela Produce Information Exchange is sponsoring a second lettuce clinic Friday at Saturday at the local extension office, beginning at 7:30 p.m. Friday, Production, price and trend and variety and cultural practices will be discussed Friday, along with panels on fertilizers, diseases a and their control, insects and their control and production cost. --- ### 1955-03-25 #### [Lettuce Clinic Opens Tonight At Kamuela](https://www.newspapers.com/article/hawaii-tribune-herald-lettuce-clinic-ope/174068716/) > [!quote] Lettuce Clinic Opens Tonight At Kamuela > KAMUELA- A second lettuce clinic sponsored by Kamuela Produce Information Exchange opens this evening at 7:30 at Kamuela university extension office. Matsuo Yamasaki, chairman of Kamuela PIE, will serve as general chairman for the two-day clinic. Lettuce production, price and trend, variety and cultural practices will feature tonight's discussion. Panel discussion on fertilizers, diseases and their control, insects and their control and lettuce production cost also are on the program. > > Discussions will be led by Dr. Mamoru Ishii, plant pathologist at Hawaiian agricultural extension station; Yukio Nakagawa, extension agriculturist; Rokuro Yamaguchi, assistant county agent. Produce dealers from Honolulu, extension agents of Hawaii Island and farmers will take part in discussions. > > Saturday's program, 8-11 a.m., includes demonstrations of planting, cultivation, fertilization and harvesting to be given by Waimea district farmers. Participating farmers include Masakichi Masaki, Kyosugu Shirako, Bernard Alani, Yukio Onodera and Tsugio Sakata. > > Lettuce production in the islands has declined in, the past several years from 3,200,000 pounds in 1952 to 2,900,000 pounds in 1953. Although 1954 figures are not yet available, lettuce production for 1954 for this island has been lower than other years. The lettuce clinic aims to boost production by helping to solve some of many production problems encountered by growers. > The public is invited to attend the clinic. Farmers are asked to bring to the clinic their problems with insects, diseases or other production difficulties. --- ### 1955-04-23 #### [Elliot Will Aid Thailand Produce Market Program](https://www.newspapers.com/article/honolulu-star-bulletin-elliot-will-aid-t/174068555/) > [!quote] Elliott Will Aid Thailand Produce Market Program > The one man most responsible for the formation and success of the Produce Information Exchange has been asked to do the same good service for Thailand and, eventually, most of Southeast Asia. Dr. Ralph C. Elliott. University of Hawaii agricultural economist, has been retained the U.S. Foreign Operations Administration -at the request of the Thai ministries of Agriculture and Cooperatives to spend a year in that country. The move was sponsored by the ministers of the various Thai government services after they observed and heard explained the operation of the Island organization which Elliott founded. > > Working from Bangkok - which is the headquarters of the Southeast Asia Treaty Organization - Elliott will work with farmers, wholesalers, retailers and major purchasers in much the same way as he went about urging the organization of P.I.E. in Hawaii. P.I.E. here is dedicated to cooperation among the members of the produce industry to prevent gluts and shortages, market local produce on a broader base and capture a larger share of the local market. > > Dr. Elliott will leave Honolulu in May for Bangkok on leave without pay from the university. --- ### 1955-05-04 #### [$300,000 in Merchandise To Be Bought Here by Navy](https://www.newspapers.com/article/honolulu-star-bulletin-300000-in-merch/174068806/) > [!quote] $300,000 in Merchandise To Be Bought Here by Navy > The Naval Supply Center at Pearl Harbor will soon offer to buy from Island suppliers and manufacturers about $300,000 a year worth of general merchandise items it has been stocking from Mainland sources. > > This new offer will be in addition to the Navy's recently announced decision to buy automotive supplies locally, and in addition to its buying of local produce, and its support of the Produce Information Exchange. > > FACTORS AT WORK > > Behind the Navy's latest move three factors are at work: > > 1. Hawaiian Electric Company's new industrial development division, set up this year under Rollin C. Bacher to help stimulate existing industry in Honolulu and to interest Mainland manufacturers in establishing plants here, together with Stanford Research Institute, working under contract to Hawaiian Electric. > 2. The Trade Committee of Honolulu Chamber of Commerce under Leonard Withington, which will assist the Navy in reaching local suppliers and manufacturers. > 3. A new Navy-wide policy aimed at reducing the Navy's supply inventory expenses by authorizing the purchase of locally-available supplies from local commercial suppliers. > > NEW OFFER > > The Navy's new offer to buy will, therefore, be made through the Chamber's trade committee, which will distrib ute it to some 800 local suppliers and manufacturers. > > They will also send an invitation to meet with supply center officers the week of May 16 in Hawaiian Electric's downtown auditorium to hear the proposition explained directly to them. --- ### 1955-10-01 #### [PIE Will Hold Meetings In Hilo, Kamuela](https://www.newspapers.com/article/hawaii-tribune-herald-pie-will-hold-meet/174068925/) > [!quote] PIE Will Hold Meetings In Hilo, Kamuela > Big Isle farmers have been urged to "cut themselves a slice" of "PIE" - an organization of growers, buyers, dealers and allied businessmen. The purpose of the produce information exchange is cooperative planning of production and marketing, to meet the needs of the territory and the Armed Forces. A meeting will be held at 7:30 p.m. October 6 at the Hilo Branch of the University of Hawaii. Another will be held in Kamuela at 7:30 p.m. October 7, in the agricultural extension service offices. > > An important service of PIE is encouraging the Armed Forces to the territory's produce, rather than the mainland's. The island's farmers are insufficiently represented in the organization, and their participation is needed to make the group a success, according to Clarence Lyman. Past chairman of PIE, Mr. Lyman is county extension service agent. > > The University of Hawaii agricultural extension service assists PIE by providing all available data on production and markets. Richard K. Asakura, owner-manager of Hilo Produce, is chairman of the Hilo group. Matsuo Yamasaki, farmer, heads the Kamuela branch. Rep. Stanley I Hara, East Hawaii Democrat, represents the Big Island PIE at meetings on other islands. --- ### 1955-10-07 #### [Military Willing To Up Isle Produce Purchases](https://www.newspapers.com/article/hawaii-tribune-herald-military-willing-t/174068981/) > [!quote] Military Willing To Up Isle Produce Purchases > Big Island producers, wholesalers and retailers were told last night that the armed forces in the territory are willing and able to increase their purchases of Hawaii's produce. > > Cmdr. H. L. Beardsley, officer in charge of the general supply depot at the Pearl Harbor naval supply center, made the statement at a meeting of the Big Island members of the Produce Information Exchange at the University of Hawaii, Hilo Branch. "It is in the interests of our own welfare" to buy locally, he said, because the islands' farmers and wholesalers can provide fresher, better-tasting food than mainland imports. > > Cmdr. Beardsley listed the following requirements to be met, if the armed forces are to increase local purchases: > 1. Lower prices than those of mainland producers. > 2. Uniform packing and grading. > 3. "A regular, dependable|e source of supply and P.I.E. is - the best device for insuring that." > 4. The knowledge "months in advance" of the kind and volume of produce to be available. > He and Col. William O. Scholotter, executive officer of the Hawaiian army base command, endorsed the aims and potentials of the Produce Information Exchange. > > P.I.E. members were also told last night that at the unprecedented purpose of the organization is all-out cooperation between producers, wholesalers and retailers. Territorial President Robert S. Craig of Honolulu and other officers of the organization outlined the plans in an attempt to achieve this goal. Another public meeting is scheduled for 7:30 tonight at Kamuela in the offices of the agricultural extension service. > > Two points were emphasized at last night's meeting: > 5. The profits and aid to territorial economy possible if the armed forces can be persuaded to spend more than the present $1,000,000 annually on local fruits and vegetables. > 6. The possibility of territory-wide planning of the kind and volume of produce to be planted, to reduce food imports from the mainland, and keep more money within the territory. > > Maximum cooperation and assistance to P.I.E. were promised by other speakers: Alan D. Thistle, director of entomology and marketing of the territorial board of agriculture, and Clarence Lyman, county extension agent. Mr. Thistle is territorial vice president of P.I.E., and Mr. Lyman is a past chairman of the Big Isle branch. Representative Stanley I. Hara, a territorial vice president, said the entire agricultural, industry will continue to suffer such evils as, over-production, and competition against mainland imports, without the marketing information that can be gathered by P.I.E. > > It was revealed at the meeting that the Oahu Railway and Land Co. which operates (Young Brothers, the interisland barge service) has provided $13,000 for the expenses of organizing P.I.E. and sending its officers on trips throughout the territory. Also announced was P.I.E.'s plan to hire Kenichi Murata, executive secretary of Oahu Farmers, Ltd. Mr. Murata is to be employed three months to collect information for P.I.E. members on the future produce needs of the territory and the armed forces. --- ### 1955-10-09 #### [Army Tells Plans To Buy Locally](https://www.newspapers.com/article/honolulu-star-advertiser-army-tells-plan/174068182/)  > [!quote] Army Tells Plans To Buy Locally > Advertiser Bureau HILO, HAWAII, Oct. 8 > > The U.S. Army made its first public committment to buy local product at the Produce Information Exchange meeting Friday night. Col. William O. Scholotter, executive officer of the Hawaiian Army Base Command, said the Army will try to meet all of its produce needs locally. He did not quote a figure as to how much the purchases will amount. --- ### 1955-10-28 #### [Truck Farmers From Maui Study Crop Distribution](https://www.newspapers.com/article/honolulu-star-bulletin-truck-farmers-fro/174069114/) > [!quote] Truck Farmers From Maui Study Crop Distribution > Twenty-three young truck farmers from Maui arrived yesterday to observe how Island products are distributed among the Armed Forces. They are also observing the local passion fruit farms and processing plants. The men yesterday toured farms in Kahuku and Waialua and are touring the Waimanalo area today. Wallace Y. Matsumoto, treasurer-auditor of the Hawaii Farmers Co-operative Association, sponsors of the excursion, said it was planned the Maui farmers would observe Oahu methods and establish them on their Island. "They'll also discuss the possibility of starting large-scale passion fruit plants on Maui," he said. --- ### 1955-11-07 #### [Organization Seeks To Increase Isle Produce](https://www.newspapers.com/article/honolulu-star-advertiser-organization-se/174052090/) [](https://www.newspapers.com/image/259791328/?clipping_id=174052090&fcfToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJmcmVlLXZpZXctaWQiOjI1OTc5MTMyOCwiaWF0IjoxNzQ5MzQ0MTkzLCJleHAiOjE3NDk0MzA1OTN9.UTQ-3HjOeWsIIxYGZN6apW1zTMaeSXD1oPQPGF3bCU8) > [!quote] Organization Seeks To Increase Isle Produce > Kenichi Murata doesn't have a crystal ball, but he can predict accurately how much fruit and vegetables are going to be used on Oahu in the next few months. That's a pretty important thing to know. It tells the 400 producers on the Island how much of a market there will be for their products. Mr. Murata is special assistant to Robert S. Craig, president of the Produce Information Exchange (PIE). > > **PIE IS A** non-profit organization with 15 to 30 board members. Only Mr. Murata draws a salary. The others serve without pay as a public service. The Hawaiian islands grow, at best, only about half of the fruits and vegetables they consume. The rest comes from the mainland. There seems to be no good reason why the islands cannot grow all the cabbage, celery, tomatoes, cucumbers, papayas, string beans, sweet potatoes and broccoli they need. The trick is to figure out what the demand is for each product. And that is where PIE comes in. > > **MR. MURATA** and his co-helpers scout the Army, Navy and Air Force and find out what they are going to need in the next few months. They go to the schools, the stores, the restaurants and get estimates of civilian demand. Then they visit the farms, scattered from one end of the island to the other, and find out what the farmer is going to have ready for harvest in the next few months. In general, said Mr. Murata, it appears now that the farmers are underestimating, at least slightly, the demand for their products in the next few months. > > **VERY FEW** farmers tell the agents to go peddle their papers. Most of them are quite co-operative, said Mr. Murata. They realize it is a chore being done for their benefit. For if everybody grows, let's say cabbages, you know what's going to happen to the price of cabbage. PIE has branches on all the islands, and two on the Big Island at Kamuela and Hilo. The Kamuela branch has been one of the most successful in the territory, said Mr. Craig. > > PIE IS NOT a merchandising outfit. It doesn't buy or sell produce. It gathers information. Membership is open to all producers, distributors and consumers of agricultural products in the Territory. Headquarters are at 1015 Bishop St. Phone number is 6-3871. --- ### 1955-11-09 #### [New Standards For Marketing Produce Urged](https://www.newspapers.com/article/honolulu-star-bulletin-new-standards-for/174069196/) > [!quote] New Standards For Marketing Produce Urged > A proposed revision in marketing regulations calling for standard containers for some agricultural products will be put before a group of Oahu farmers tonight for their review and opinion. Farmers interested in the new regulations are invited to attend the Produce Information Exchange session at 7:45 p.m. at Gilmore Hall on the University campus. The proposed measure received general approval of some dealers, who discussed the new specifications at a reg. ular meeting Monday, according to Kenichi Murata, special assistant of P.I.E. Standard containers have been specified for head cab-bage, topped carrots, celery. cucumbers, Manoa lettuce. head lettuce, dry onions, Italian squash and tomatoes. The regulations state the type and size of containers which should be used for the above products and whether or not they should be lidded. > > PROPOSALS > Two prohibitions listed in the proposed revisions are: > 1. No person shall sell, offer or transport for sale any agricultural commodity in wholesale quantities unless packed in a standard container and labeled as specified, and > 2. No person shall sell, offer or transport for sale any agricultural commodity in consumer packages unless labeled as specified. > > The proposed new rules will be put before farmers, wholesalers and dealers in a series of meetings for their approval before a public hearing is held before the Board of Commissioners of the Agricultural and Forestry Department. --- ### 1955-12-14 #### [Catalytic Agent](https://www.newspapers.com/article/hawaii-tribune-herald-catalytic-agent/174063564/)  > [!quote] CATALYTIC AGENT > The Produce Information Exchange is a territory-wide coordinating body including producers, carriers, distributors and consumers which is already beginning to play a major role in bolstering the economy of. the islands. Although the two Big Island chapters of the organization have been organized for a year and a half, P.I.E. is relatively new in that it was incorporated early this year. > > Basically, the organization aims to reduce overproduction and undersupply of farm produce so that producers, distributors and consumers may not suffer undue losses from undependable supply. Ultimately, its goal is to improve the reliability of local production for maximum consumption, thereby contributing to economic stability and general welfare of people in the industry. It is helping to bring producers in the various districts together, it has promoted a better understanding of farmer-dealer relationships and good will, and it has brought consumers, especially the military, closer to the industry problems. > > P.I.E. will attempt to get pertinent factual information systematically to the people concerned in the respective segments of the industry, Producers will be informed of the quality, quantity and variety of produce consumers want. This is especially important in the long-range buying for military consumption. This constitutes a tremendous market, and the armed forces have made a special effort to encourage local production for military consumption in the past few years. The Big Island stands to benefit particularly from any integration of the industry because this island, especially the Kamuela and Volcano regions, has hardly scratched the surface of the production potential. The local P.I.E. chapters, one of them in Hilo which includes the Volcano farmers, and the other in Kamuela, are already developing competent local leadership and responsibility, relying less upon the government agencies to tell them what to do. > > The organization also is showing the advantages of a concerted attack upon problems over the piecemeal efforts of former years. P.I.E. has prospects of being the catalytic agent that will help to unite all, phases of the industry into a prosperous whole, making the islands less dependent upon mainland supply,. --- ### 1955-12-18 #### [Omiya Named Manager Of Oahu Farmers](https://www.newspapers.com/article/honolulu-star-advertiser-omiya-named-man/174069683/) > [!quote] Omiya Named Manager Of Oahu Farmers > Tamotsu Omiya has been appointed manager of Oahu Farmers, Ltd., the corporation's boardof directors has announced. Mr. Omiya succeeds Kenichi Murata, who left the post to join the Hawaiian Economic Service as a special assistant in the produce information exchange program. > > ASSISTANT MANAGER since 1948, Mr. Omiya also serves as director and secretary of the corporation. His appointment as manager was effective Thursday. Oahu Farmers, Ltd, which markets Rainbow Brand products, formerly was the Oahu Farmers Cooperative. The cooperative was incorporated in 1948 under its present name. > > MR. MURATA was connected with the University of Hawaii's agricultural extension service for 20 years before his appointment as manager of the corporation in May, 1950. --- ### 1955-12-22 #### [Farmers Urged To Report Crops](https://www.newspapers.com/article/honolulu-star-bulletin-farmers-urged-to/174069300/) > [!quote] Farmers Urged To Report Crops > Farmers were urged today to keep respective dealers formed of their possible harvests four days to two weeks in advance. The Produce Information Exchange made the-plea in a bulletin forecasting produce supply during the rest of the year. > > Cabbage harvest will be greatly retarded by the cold weather the past weeks despite nine additional acres available for cutting this month, chiefly on Maui, the bulletin said. Head lettuce acreage available for harvest this month is eight acres more than during November. An increase is expected in tomato and carrot production, but beans and sweet potatoes are predicted to remain constant. Celery production is expected to be light and the cucumber supply to be inadequate for the balance of the year. Tangerines and oranges will be in ample supply until late February-according to the bulletin. --- ### 1955-12-24 #### [Storm Cuts Supplies of Fruits, Vegetables](https://www.newspapers.com/article/honolulu-star-advertiser-storm-cuts-supp/174069349/) > [!quote] Storm Cuts Supplies Of Fruits, Vegetables > Supplies of many local fruits vegetables will diminish below anticipated market demand in a few weeks because of the kona wind and rain storm. However, Kenichi Murata, special assistant of the Produce Information Exchange, does not believe the immediate holiday dinner table will suffer from of salads other fresh vegetable dishes, since a mainland supply is still available. > > ESPECIALLY hard-hit by the storm were Manoa lettuce, leafy greens, peppers, tomatoes and beans on most islands. The extent of damage and degree of losses cannot be accurately determined until reports have been gathered from farmers all over the Territory. Mr. Murata does not think higher prices for local fruits and vegetables will result from the storm. He pointed out that quality is the price gauge of vegetables, and storm-stricken vegetables won't be of top grade. Also, he said, dealers are aware of how much consumers will pay. > > ON CERTAIN AREAS, Oahu and Maui farms felt the fury of the storm, according to a spokesman of the crop and livestock reporting section of the University Agricultural Extension service. But a complete picture will be available only after the crop reporters of the section have surveyed the field next week. An early report shows that damages to most crops in the Waianae-Wahiawa-Waialua district are generally heavy. The rains caused soil erosion and flooded many fields, while strong winds toppled over many plants. Crops seriously affected in these areas were corn, tomatoes, peppers, and Oriental cabbage. Other crops affected were snap beans, celery, cucumbers and lettuce. > > IN THE Koko Head area, lettuce and daikon seedlings were set back, and considerable damage was done to young papaia trees in Waimanalo. The winds snapped down banana trees in Kaneohe. Crops suffering heaviest on Maui were tomatoes, snap beans and lettuce. There was a heavy washout of top soil. Hawaii's crop damage was not extensive except in the Puna area. Up to yesterday, no reports came in from Kauai. --- ### 1955-12-24 #### [Wind, Rain Storm Expected to Cut Isle Crop Supplies](https://www.newspapers.com/article/honolulu-star-bulletin-wind-rain-storm/174069387/) > [!quote] Wind, Rain Storm Expected to Cut Isle Crop Supplies > The rosy outlook of the farmers has changed into sad dismay almost overnight. This was the report of the Produce Information Exchange today. Continuous wind and rain storms this week "upset the best intentions, plans and hopes of people in the fresh produce industry, particularly of farmers," P.I.E. said. Supplies of many local fruits and vegetables will undoubtedly diminished below anticipated market demand in a few weeks, according to the report. Those available for harvest probably will be somewhat under specified standard of quality. > > TO NEED IMPORTS > And contrary to previous expectations that local producers would be able to meet local demands, outside sources will be used. P.I.E. said. Especially hard-hit were Manoa lettuce, leafy greens, peppers, tomatoes and beans on most Islands. Extent of damage and degree of losses cannot be accurately figured for several days later however, P.I.E. noted that about a 60 per cent reduction will be felt on tomato output for the Honolulu market. Cabbage production is not expected to fall off greatly, but normal harvest will be delayed due to retarded growth. > > OUTLOOK DIM > The outlook is dim on other crops also, according to P.I.E. Celery harvest will be curtailed and expected production may not be available. Cucumbers, and beans will be quite scarce for some time. Carrots and sweet potatoes will not be dug much after dry weather sets in. Bananas may be plentiful in next few weeks but will be quite short after mid-January Lettuce and peppers will be far below requirements. ---- ### 1955-12-28 #### [Storm Damage To Isle Crops Not Too Serious](https://www.newspapers.com/article/honolulu-star-bulletin-storm-damage-to-i/174069565/) > [!quote] Storm Damage To Isle Crops Not Too Serious > Storm damage to Island crops is not as bad as it was believed last week, but the agriculture situation is not good, a Produce Information Exchange spokesman said today. Final figures on damage to Territorial agriculture from winds and rains last week are not completed, he added. However, he explained "The rains did not harm crops as much as we thought although the wind damage was bad." > > NEAR HARVEST TIME > The storm came ate a bad time. Farmers were to reach the peak of their harvests in January. Because of the storms, the anticipated supply for next month "is not going to be there," the P.I.E. spokesman said. The windward side of Oahu received the most wind and rain damage, he explained. Hit hard were crops of tomatoes, peppers, cucumbers, beans and, bananas. > > BIG CUT IN TOMATOES > A 60 per cent reduction is expected in tomato output for the Honolulu market. Maui's tomato crops received extensive damage, although the other crops reportedly did not suffer as badly. Reports have not come in from the other Islands, according to P.I.E. --- ## 1956 ### 1956-01-06 #### [Produce Information Exchange Week Set](https://www.newspapers.com/article/honolulu-star-advertiser-produce-informa/172545779/) >[!quote] Produce Information Exchange Week Set >By proclamation of Governor King, the week of Jan. 15-21 is "Hawaii Produce Information Exchange Week." Efficient marketing of fresh produce helps boost health and wealth of Island people, the proclamation said. Producers, distributors and consumers have banded together in a coordinated body called Produce Information exchange, PIE. in other words. PIE, which will be incorporated this year, hopes to help in reducing overproduction and undersupply of farm produce. It has a $15,000 budget for 1956 and will start a fund-raising drive on Jan. 15. ### 1956-01-10 #### [Golden Opportunity](https://www.newspapers.com/article/hawaii-tribune-herald-golden-opportunity/172545925/) > [!quote] GOLDEN OPPORTUNITY > A further -and golden- for Big Island vegetable and fruit growers to take advantage of the huge military market on Oahu is provided with approval by Brig. General H. L. Schofield of the Hawaii Base Command of a plan for Neighbor Island purchasing. The Navy already does considerable buying, and during the time the Army's 25th Division and the Marines were conducting artillery training at Pohakuloa, local supplies were purchased insofar as they were available. > > But these purchases were small in comparison with the new market which now opens up under the plan of buying for the Army and the Air Force. For the time being, at least, only 50 per cent of needs will be filled on the first contracts to be made with Neighbor Island producers because there are apparently some misgivings on the score of whether or not island producers will meet commitments. This is a challenge that can be met only by proving that all commitments can and must be fulfilled. And if this challenge is met successfully then island producers •can go after the entire military market. This in turn would go•a long way toward correcting our unfavorable trade balance with the mainland. > > Military expenditure does little good for the islands unless this expenditure stays here to provide job opportunity and civilian income. The islands produce less than half of the fruit and vegetables that pass through territorial markets to the civilian consumer, and up until recent armed forces efforts to promote production for military consumption, probably nearly all of the produce in this category was shipped in. This in itself illustrates graphically that the markets for island produce do not have to be created; they already exist. Farmers, wholesalers and producers have been aware of this for years and have been working toward the solution. This solution is not as simple as one might think because it involves complicated longrange planning of crops, rigid organization and the integration of many complex factors. > > However, good progress is being made. The Produce Information exchange is making long strides toward the kind of organization that can bridge the gap between producer or potential producer and the market. This exchange was informally organized in 1953 and was formally incorporated, last year. To focus attention on the job this exchange is attempting to do, Governor King has designated January 15 to 21 Producé Information Exchange Week. #### [JCC&I Votes Support Of PIE Program](https://www.newspapers.com/article/hawaii-tribune-herald-jcci-votes-suppor/172545970/) > [!quote] JCC&I Votes Support Of PIE Program > Members of the board of directors of the ==Japanese Chamber of Commerce & Industry Monday night endorsed the (PIE) Produce Information Exchange program and authorized the soliciting of the sale of decals to its members==, according to Richard Fujie president. Guest speakers were Richard Asakura, head of Hilo PIE, and Rep. Stanley Hara, director and Big Island vice president of Territorial PIE. > ==Hayato Tanaka, chairman of the agricultural committee was appointed to form a committee to laid the local PIE group to solicit funds on voluntary basis through the purchase of decals==. Mr. Hara said that January 15 through 21 is being proclaimed as P.I.E. Week in the Territory. > ==Mr. Hara also explained the functions of the PIE on a Territory-wide basis and said that support will also be received by the Economic Planning and Coordination Authority. It was said that the EPCA will match funds raised by the PIE organization.== --- ### 1956-01-11 #### [PIE Week Proclaimed (list of projects)](https://www.newspapers.com/article/honolulu-star-advertiser-pie-week-procla/172545872/) > [!quote] PIE Week Proclaimed > Next week is PIE week, Governor Samuel King proclaims, but don't plan a run on the bakery. What he's got in mind is information about local production and consumption of fresh fruits and vegetables. PIE is Produce Information Exchange, an organization formed by island producemen alarmed that an average of 126,500,000 pounds of fresh fruits and vegetables passed through the Honolulu annually 1950-1954, but less than 50 per cent were Hawaii-grown. > ==PIE's projects: to compile demand schedules three to six months in advance; plan harvests to coincide with market requirements; have readily available cost figures and economical production method theories, promote specific items, foster close business relations between farmers and dealers.== --- ### 1956-01-12 #### [P.I.E. Decals](https://www.newspapers.com/article/honolulu-star-bulletin-pie-decals/172546085/) ![[PIE decals.png]] > [!quote] P.I.E. DECALS > These decals will be given to those who contribute to the Produce Information Exchange organization next week. Observance of P.I.E. week is urged by Governor King in recognition of the Hawaii fresh product industry. --- ### 1956-01-17 #### [PIE Week Proclaimed by Governor](https://www.newspapers.com/article/honolulu-star-advertiser-pie-week-procla/174051165/)  **Source**: *Honolulu Star*-Advertiser · **Page 19** > [!quote] PIE Week Proclaimed by Governor > Say the Army wants to increase its use of island-grown vegetables (which it does). Where does Brig. Gen. H. L. Scofield go? > > To PIE, to find out what's what on the market. > > **DITTO FOR** Rear Adm. H. L. Herlihy and the Navy. > > PIE, an organization that dots its I with a tomato on its letter-heads, is a non-profit corporation formally titled the Produce Information Exchange. > > It's the island produce industry's attempt to solve problems of overproduction at times of low demand, and vice versa. > > **RIGHT NOW** it's also mildly bombarding newspapers with information sheets, because this has been proclaimed PIE week by both Governor Samuel Wilder King and Mayor Neal S. Blaisdell. > > In the words of the governor, PIE "is endeavoring to launch an aggressive territory-wide campaign to inform all segments of the public of its program and to enlist their support." > > As the mayor puts it, PIE "is an eleemosynary organization dedicated to the cause of encouraging more orderly production and marketing of local fresh fruits and vegetables." > > **SUMS UP PIE** 'itself: "The program of PIE is built around the gathering, interpreting and disseminating of pertinent, factual information relative to current demand, available supply, operational costs, and economical, progressive methods of producing and marketing, to people in the industry, as fast as possible, and as often as necessary. PIE also aims to increase consumer preference for Hawaiian product through intensive, timely promotional campaigns." > > Over-all president of PIE is Robert S. Craig, who checks in with headquarters at the Alexander Young Hotel building. > > **HEADS OF** neighbor island PIEs are: Dick Asakura, Hilo; Matsuo Yamasaki, Kamuela; Bunki Kumabe, Maui; Rodney Fukui, Kauai. Oahu, for PIE purposes, is divided east and west. Head of the west PIE is Masaru Sumida, and head of the east is Gentaro Ota. --- ### 1956-04-09 #### [ad](https://www.newspapers.com/article/honolulu-star-advertiser-ad/14112652/)  **Source**: *Honolulu Star* · **Page 3** --- ### 1956-06-05 #### [Inside Merchant Street](https://www.newspapers.com/article/honolulu-star-advertiser-inside-merchant/14113434/)  **Source**: *Honolulu Star* · **Page 14** --- ### 1956-06-16 #### [Banquet Notes Growth of Isle Produce Industry](https://www.newspapers.com/article/honolulu-star-bulletin-banquet-notes-gro/14113426/)  **Source**: *Honolulu Star* · **Page 4** > [!quote] Banquet Notes Growth of Isle Produce Industry > The produce conference and membership meeting for the Produce Information Exchange began this morning at the University of Hawaii. > The conference and membership meeting followed the "Salute to the Navy and Army" banquet held at the Reef Hotel last night, in honor of three military officials for their contribution to Hawaii's farming community. > Those honored were: Captain H. R. Fahlbusch the Naval Supply Center Pearl Harbor, Lieutenant Commander E. E. McMorries of the Naval Supply Center, and Colonel William Schlotter of the Army Base Command. > Captain Fahlbusch said, "Speaking for the Navy, I can say that our demand for locally grown produce has creased from $200,000 in 1953 to $1 million annually in 1956. > "And, we could possibly buy $1 million and a half in the future." Commenting on how exchange's supply and demand system is working, said, "Hawaii is the only place in the world where the Navy buys its produce locally the system works." > > The panel for today's conference, moderated by Robert S. Craig, P.I.E. president, discussed the problem of servicing the consumer. Ray Allen, chairman of Territorial Economic Planning and Co-Ordination Authority, gave the welcoming address. > > Speakers for the panel discussion were: Captain Fahlbusch, Lieutenant Commander McMorries, Bob Goins of Piggly Wiggly Stores, Marjorie Abel, Territorial health nutritionist; R. S. Peterson, Bank of Hawaii president; Slim Asakura, president of Rancho Produce, and Jack Ishida of the Agricultural Extension Service. > > Representatives from the Islands are here for two-day program, which end with the board of directors meeting and election of officers later today. --- ### 1956-06-19 #### [Changing Hawaii's Farming Outlook](https://www.newspapers.com/article/honolulu-star-bulletin-changing-hawaiis/14113418/)  **Source**: *Honolulu Star* · **Page 8** --- ### 1956-06-22 #### [Encouraging The Produce Exchange by Robert Craig](https://www.newspapers.com/article/honolulu-star-bulletin-encouraging-the-p/14112727/)  **Source**: *Honolulu Star* · **Page 8** --- ### 1956-06-26 #### [Hilo Shippers Blast Hike in Air Freight: Governor Says Low Rates Vital to Island Farmers (cont'd)](https://www.newspapers.com/article/honolulu-star-advertiser-hilo-shippers-b/14113349/)  **Source**: *Honolulu Star* · **Page 5** --- ### 1956-06-26 #### [Hilo Shippers Blast Hike in Air Freight: Governor Says Low Rates Vital to Island Farmers](https://www.newspapers.com/article/honolulu-star-advertiser-hilo-shippers-b/14113346/)  **Source**: *Honolulu Star* · **Page 3** --- ### 1956-07-19 #### [Methods Sought to Solve Surplus of Passion Fruit](https://www.newspapers.com/article/honolulu-star-bulletin-methods-sought-to/14113332/)  **Source**: *Honolulu Star* · **Page 9** --- ### 1956-09-08 #### [Navy May Begin Using Coffee From Territory](https://www.newspapers.com/article/honolulu-star-bulletin-navy-may-begin-us/14113316/)  **Source**: *Honolulu Star* · **Page 2** --- ### 1956-09-08 #### [Huge Navy Coffee Buying Plan Here](https://www.newspapers.com/article/honolulu-star-advertiser-huge-navy-coffe/14113319/)  **Source**: *Honolulu Star* · **Page 14** --- ### 1956-09-11 #### [Coffee Men Study Navy Buying Plan](https://www.newspapers.com/article/honolulu-star-advertiser-coffee-men-stud/14113313/)  **Source**: *Honolulu Star* · **Page 14** --- ### 1956-09-25 #### [For Mutual Benefit (on making Industrial IE like PIE)](https://www.newspapers.com/article/honolulu-star-advertiser-for-mutual-bene/14113307/)  **Source**: *Honolulu Star* · **Page 4** --- ### 1956-11-11 #### [Fresh Produce For Fleet](https://www.newspapers.com/article/honolulu-star-advertiser-fresh-produce-f/14113284/)  **Source**: *Honolulu Star* · **Page 10** --- ### 1956-12-11 #### [Produce Exchange Re-Elects Craig As Its President](https://www.newspapers.com/article/honolulu-star-bulletin-produce-exchange/14113274/)  **Source**: *Honolulu Star* · **Page 35** --- ### 1956-12-12 #### [PIE Reelects Robert Craig As President](https://www.newspapers.com/article/honolulu-star-advertiser-pie-reelects-ro/14113267/)  **Source**: *Honolulu Star* · **Page 17** --- ## 1957 ### 1957-02-17 #### [Navy Boosts Isle Buying Of Supplies](https://www.newspapers.com/article/honolulu-star-advertiser-navy-boosts-isl/14113249/)  **Source**: *Honolulu Star* · **Page 9** --- ### 1957-03-14 #### [Farmers Convention Open Friday (PIE supports HFBF event)](https://www.newspapers.com/article/honolulu-star-advertiser-farmers-convent/174095020/) --- ### 1957-05-06 #### [Military Spending Here Is Immense](https://www.newspapers.com/article/honolulu-star-advertiser-military-spendi/14113216/)  **Source**: *Honolulu Star* · **Page 4** --- ### 1957-05-14 #### [Big Business (re Industrial Information Exchange patterned after PIE)](https://www.newspapers.com/article/honolulu-star-advertiser-big-business-r/14113209/)  **Source**: *Honolulu Star* · **Page 4** --- ### 1957-05-17 #### [Armed Forces Bolster Isle Farmers' Income](https://www.newspapers.com/article/honolulu-star-bulletin-armed-forces-bols/14113200/)  **Source**: *Honolulu Star* · **Page 13** --- ### 1957-07-21 #### [Navy Said Considering T.H. Produce For Guam](https://www.newspapers.com/article/hawaii-tribune-herald-navy-said-consider/174094285/) > [!quote] Navy Said Considering T.H. Produce For Guam > HONOLULU - (AP) - The navy says it is considering shipments of island lettuce, tomatoes, celery, and cabbage to Guam for U.S. forces there. > > A navy spokesman said if island produce can be shipped to Guam, it will arrive from 10 to 15 days faster - and fresher - than mainland fruits and vegetables. The main difficulty now is that the territory doesn't produce enough lettuce and tomatoes, to supply military needs here all of the year. Sometimes even cabbage and celery are in short supply. > > The spokesman said the navy has been trying to increase island production through the produce information exchange. If these efforts succeed, the shipment of island vegetables to Guam could be a regular occurrence. Estimated monthly requirements for Guam are 30,000 pounds of tomatoes. 25,000 pounds of lettuce, and 16,000 pounds each of celery and cabbage. Rear Adm. Joel D. Parks, naval supply center commander, said if the vegetable plan works, "island produce such as avocadoes, pineapples, and mangoes might ready market on Guam." --- ### 1957-07-22 #### [Island Farmers Offered Chance At Guam Market](https://www.newspapers.com/article/honolulu-star-bulletin-island-farmers-of/14113188/)  **Source**: *Honolulu Star* · **Page 12** --- ### 1957-09-04 #### [Navy Needs Island Men Down on the Farms](https://www.newspapers.com/article/honolulu-star-advertiser-navy-needs-isla/14113174/)  **Source**: *Honolulu Star* · **Page 19** --- ### 1957-10-08 #### [PIE Briefed on Navy Produce Needs](https://www.newspapers.com/article/honolulu-star-advertiser-pie-briefed-on/14113153/)  **Source**: *Honolulu Star* · **Page 14** --- ### 1957-10-16 #### [Asakura Named PIE President](https://www.newspapers.com/article/honolulu-star-bulletin-asakura-named-pie/14113135/)  **Source**: *Honolulu Star* · **Page 42** --- ### 1957-10-17 #### [Naval Supply Officers To Tour Waimea](https://www.newspapers.com/article/hawaii-tribune-herald-naval-supply-offic/174094066/) > [!quote] Naval Supply Officers To Tour Waimea > KAMUELA - Naval supply officers and vegetable dealers from Honolulu will be 1-day guests of the Produce Information Exchange group in Waimea on Friday. The visitors will be taken on a tour of Waimea's farming area, the new reservoir, Kawaihae Harbor and Lalamilo, the district's future vegetable producing area. In the evening the group will be guests at a chicken hekka dinner at the Kamuela YBA Hall. General chairman of the day's activities is Yoshio Hara, president of the Kamuela unit of PIE. He is being assisted by Kiyotsugu Hirako, Tsukasa Yamamoto, Masayoshi Onodera, Chikara Ishihara and Tom Kawano. The group is expected to tour the Kona area on Saturday. --- ## 1958 ### 1958-10-09 #### [Producemen To Visit Navy Supply Center](https://www.newspapers.com/article/honolulu-star-advertiser-producemen-to-v/14113123/)  **Source**: *Honolulu Star* · **Page 20** --- ## 1960 ### 1960-10-28 #### [Farmers Return Omiya to Office](https://www.newspapers.com/article/honolulu-star-bulletin-farmers-return-om/14113115/)  **Source**: *Honolulu Star* · **Page 14** --- ## 1961 #### Integrating Hawaiian Agriculture Through Cooperatives [@peters.rasmussen_1961] > [!quote] @peters.rasmussen_1961 > an industry organization made up of representatives of growers, wholesalers, military units, interested public agencies and, retailers was set up with the same purpose in view on a statewide basis. > > > The Produce Information Exchange (PIE) was organized in 1953 but it has never attained a position in which it has exerted a strong influence on the produce trade of Hawaii. (Peters and Rasmussen, 1961, p. 12) ### 1961-12-04 #### [Farms Not Meeting Navy Needs (PIE sponsored tours)](https://www.newspapers.com/article/honolulu-star-advertiser-farms-not-meeti/14113109/)  **Source**: *Honolulu Star* · **Page 6** > [!quote] Farms Note Meeting Navy Needs > By SPENCE BRADY > > Oahu's farmers are losing about $400,000 worth of business with the Navy annually by not filling all the local fresh produce orders the Navy wants to give. In the last fiscal year, the Navy Supply Center at Pearl Harbor bought $453,000 worth of fruits and vegetables in Hawaii. But it was able to get only 53 per cent of what it needed of the six vegetables in heaviest mess hall and ship demand. > > Approximately $402,000 that could have been spent here went to Mainland producers instead to fill the gap, the NSC purchasing office figures. > > [!quote] The Army plans to buy more than 112 tons of local fruit and vegetables during March, April and May, it was announced yesterday. The purchases will include items ranging from 16,700 pounds of leaf lettuce to 50 pounds of parsley. > > > --- > THE NAVY'S "Buy Hawail" policy started in early 1953. It is being pursued with fresh vigor by Rear Adm. A. J. Bourgeois, new commanding officer of the Naval Supply Center at Pearl Harbor. The center already is the largest single buyer of locally grown produce. But in not one of the major purchases called by the Navy the "Big Six" can it get as much as farmers contracted to deliver, let alone as much as the Navy could use. > > --- > ADMIRAL BOURGEOIS, who arrived in August to take up his new duty after having been inspector general of the Navy, doesn't know the answer. But he thinks the first important thing to do is impress the farmers again with Navy needs, Navy standards and the Navy's desire to spend food money here. His staff works closely with extension service agents, such as Haruo Honma, West Oahu County agent, farm cooperatives and wholesalers. The Navy prefers to buy through co-ops and wholesalers rather than from a number of individual farmers. The latter involves a complicating series of small purchase orders. > > --- > BOURGEOIS has embarked on a series of "good will" tours into farm and orchard areas, meeting farmers singly and in groups. He hopes to motivate the farmers to join in the volume purchasing program. An Oahu tour already is behind the admiral. Next planned is a Big Island visit, early next year. The trips are arranged by Produce Information Exchange (PIE). PIE is composed of representatives from local produce wholesalers, farmers, the extension service, U.S. Board of Agriculture, the Army and the Navy. It passes the word to farmers months in advance on the Navy's anticipated fresh produce needs, to allow time for planting needed crops in needed volume. > > --- > **BIG SIX REPORT, FISCAL 1960–61** > *(Figures are in pounds)* > > | Item | Navy Need | Contracted | Delivered | > |-------------|-----------|------------|-----------| > | Cabbage | 489,450 | 489,450 | 393,600 | > | Carrots | 333,450 | 188,950 | 125,800 | > | Celery | 388,050 | 360,900 | 330,625 | > | Lettuce | 662,390 | 522,100 | 318,120 | > | Dry Onions | 463,000 | 119,000 | 67,400 | > | Tomatoes | 658,138 | 530,440 | 298,716 | > > --- > WHY IS IT that not even contracted-for produce is supplied: > Bourgeois yesterday said he didn't know, but that three factors might be involved: > - Weather. Farmers may plant the amount contracted for, but harvest less because of drought or an overdose of rainy weather. > - Land shortage. Maybe there just isn't enough land in agricultural use. > - Indifference or doubt. "Maybe the farmers aren't convinced we mean it." > > What the Navy is offered is consistently of good quality, There have been very few rejections of produce because standards weren't met, Bourgeois said. --- ## 1962 ### 1962-02-04 #### [Navy Supply Office Sets Kona Visit](https://www.newspapers.com/article/hawaii-tribune-herald-navy-supply-office/172538641/) ### 1962-02-06 #### [Admiral Will Visit Big Island Farmers](https://www.newspapers.com/article/honolulu-star-bulletin-admiral-will-visi/172538342/) > [!quote] Admiral Will Visit Big Island Farmers > > Rear Admiral Aubrey J. Bourgeois, commander of Pearl Harbor Naval Supply Center, will fly to Kona Thursday for a three-day personal inspection tour of Big Island farms. The trip is the first in a series of Neighbor Island visits he will make this year to meet farmers and see production operations. It is designed to acquaint local farmers with Navy produce requirements and to encourage greater production of local fruits and vegetables to meet Navy demands. > > Following a visit of Kona farms Bourgeois will meet with farm groups at a dinner at the Kona Hukilau Hotel. Friday he and his party will motor to Kamuela, visit Kawaihae Harbor facilities and go to Hilo for a meeting with farmers at the Hilo Hukilau Hotel. Saturday he will visit farms in Pahoa, Kapoho and the Volcano district and return to Honolulu in the evening. > > Bourgeois will be accompanied by his aide, Lieutenant William Aldenerfer; Lieutenant J. B. Jones, contracting officer; Lieutenant i Joseph Ardizzons, provisions ; officer; Merlin Hamilton. U.S. Agriculture Depart ment inspector; George Mi-yachi, photographer; Shiro Takei and Rokuro Yamagu-chi of the Co-operative Extension Service. > > Among produce dealers who will accompany the party are Stanley Nishimura, Hawaiian Banana Company; Fred Ichikawa, Kailua Products; Edward Niimi. Oahu Farmers; Tamao Niimi, Eagle Produce; Stephen Asakura, Rancho; and Itsuo Shimizu, Hawaii Farmers Co-op and president of Produce Information Exchange. ### 1962-06-18 #### [Navy Admiral To VIsit Kauai](https://www.newspapers.com/article/honolulu-star-bulletin-navy-admiral-to-v/172538179/) > [!quote] > > Navy Admiral To Visit Kauai Rear Admiral Aubrey J. Bourgeois, commanding officer, Pearl Harbor Navy Supply Center, will visit farms on Kauai June 28, 29, 30. > > He will be accommodated by Lieutenant William Aldenerfer, Lieutenant Joe Ardizzone, provisions officer, and Merlin Hamilton, U.S.D.A. produce inspector. The tour is being arranged by Itsumi Shimizu, president, Produce Information Exchange; Bunki Kumabe, County extension Agent and Archie Yasutake, Kauai P.I.E. president. --- ## 1963 ### 1963-07 #### Purchasing in the Aloha State [@anderson_1963] > [!quote] @anderson_1963, p. 10 > The Naval Supply Center, Pearl Harbor - located in the central Pacific on the Island of Oahu performs the functions of a major field purchasing activity . Oftentimes , this island is referred to as "The Crossroads of the Pacific. " This title is indeed applicable to the Pacific Fleet units , which , in the course of rotation , seldom miss Pearl Harbor as a port of call . The ideal of " Service to the Fleet " means direct active participation with the many ships which transit this area or are based on Pearl Harbor. The Purchasing Department performs central buying for, in addition to fleet units, numerous local commands > [!quote] @anderson_1963, p. 11 > “As a major purchasing operation being performed in a remote location , the results attained from a limited local market are gratifying . Customer needs are consummated through local vendors whenever possible. The 2,400 miles of ocean separating us from the Continental United States offers only limited restrictions since mainland sources are readily available either by telephone, telegram or air mail. > With the advent of statehood in Hawaii , we were flooded with applications from mainland firms requesting placement on the bidders' list. In addition, new industry is thriving. > [!quote] @anderson_1963, p 11-13 > We are extremely proud of our program for providing Hawaiian-grown fresh produce to our customers and for many years have maintained close relationship with local farmers , producers and distributors through their Produce Information Exchange , popularly known as P.I.E. The commanding officers of NSC Pearl have made numerous field trips to farms located on islands in the Hawaiian chain to observe agricultural practices and encourage improvements and expansion in this commodity. > > This type of procurement is unique , as requirements are solicited five months prior to the first required delivery . Awards are made under fixed price contracts of three months ' duration . This extended lead time is established to provide the successful offerers adequate pre-planning time for the planting of crops. > > During Fiscal Year 1962 , 3,130,000 pounds of Hawaiian -grown fresh produce were purchased . As requirements for this period were 3,785,000 pounds , this deficit points to an area for increased small business participation . The Small Business Specialist of this activity works jointly with the local Small Business Administration Branch Office to sell this program to small growers and to encourage small business to bid on Navy requirements. > > Two other products which are of prime importance to island agriculture are sugar and pineapple . Local purchase is made for the total sugar requirements of the Naval Supply Center , which is the designated Navy procurement activity for the Pacific Ocean area . Sugar purchases amounted to $ 245,771 during Fiscal Year 1962. Fresh pineapple is procured through local contracts in the same manner as other Hawaiian grown fresh produce . Approximately 370,000 pounds were purchased during Fiscal Year 1962. > > “much used procurement tool is the indefinite quantity type contract for various supplies and services . These contracts are established for items on which there is a repetitive need . Requirements are solicited from customers for periods ranging from four months to one year . The contract is normally undertaken by the formal advertising method , and its length is determined by price stability and the type of material involved . Once the contract is consummated , ordering is performed directly by customer activities based on their immediate requirements . This method not only reduces lead time , but allows for full and prompt use of available funds . The indefinite quantity type contract is advantageous not only to the Government , but to the supplier as well , for he is able to maintain an inventory , pre plan his replenishment and expect a reasonable business volume during the life of the contract . The impact of this type of procurement is illustrated by the fact that out of approximately $ 17,900,000 worth of purchases during Fiscal Year 1962 , over $ 10,000,000 was contracted for under indefinite-quantity type contracts. Some of the more significant commodities ordered under these contracts during Fiscal Year 1962 are : > > | Commodity | Monetary Value | > | ----------------------------------------------- | -------------- | > | Dairy Products | $3,121,000 | > | Services ( Stevedoring, Household Goods, etc. ) | 1,600,000 | > | Various Industrial Gases | 1,247,000 | > | Ship's Store Stock | 1,000,000 | > | Bakery Products | 600,000 | > > > “Like most major field purchasing activities , we are burdened with small purchases ( under $ 2,500 which volume -wise make up the bulk of our workload. We continually seek ways and means to the easiest way to effect these purchases . During Fiscal Year 1962 , a COMFOURTEEN Directive was published encouraging small satellites to obtain purchase authority within the scope of their responsibilities . As a result, 100 additional Blanket Purchase Agreements were issued with local vendors for various commodities. > > Basically, the BPA is a charge account that is used regularly and for which bills are submitted monthly . Under this procedure , small requirements are obtained by the customer on a direct order basis for nonstandard type items . The utilization of these additional BPA's contributed largely to a reduced volume in the Purchasing Department of over 4,000 purchase requests during the last seven months of the Fiscal Year. --- ## 1964 ### 1964-05-10 #### [Murata, Former U.H. Aide, Dies](https://www.newspapers.com/image/269973920/?match=1&terms=%22produce%20information%20exchange%22&article=a464f0eb-34aa-46c5-aaeb-4d4416f229dc) > [!quote] Murata. Former U.H. Aide, Dies > Kenichi Murata, a well-known figure in Oahu agriculture for three decades until he became executive secretary of Kuakini Hospital four years ago, died yesterday of a heart attack. > > Mr. Murata, 55, of 2040 Lanihulu Dr., was an agricultural economist for 20 years with the University of Hawaii agricultural extension service. Following World War II service as an interpreter, he worked on agricultural statistical studies and assisted farmers in accounting. He helped with a 1947 survey of territorial labor conditions and in 1950 became manager of the Oahu farmers cooperative. > > MR. MURATA later became executive secretary of the Produce Information Exchange until accepting the Kuakini Hospital post. The Murata family attended an art exhibit Friday evening. Mr. Murata was stricken yesterday and pronounced dead at Queen's Hospital. Survivors include the widow, Mrs. Aiko Murata; a son, Arlan Katsushi Murata, with the U. S. Navy in Japan; two daughters, Delta Kazuyo Murata and Shirley Ann Mieko Murata; his mother, Mrs. Shige Murata; two brothers, Jack Keiichi Murata and William Shuichi Murata, and a sister, Miss Yukiko Murata. Funeral services were pending the son's return from Japan. --- ## 1966 ### 1966-10-19 #### [Military Buyers To See Maui's Vegetable Farms (tour organized by PIE)](https://www.newspapers.com/article/honolulu-star-advertiser-military-buyers/14113054/)  **Source**: *Honolulu Star* · **Page 30** --- ## 1967 ### 1967-06 #### The Armed Forces Market for Agricultural Products in Hawaii [@barmettler.etal_1967] > [!quote] @barmettler.etal_1967 > > **Recommendations for Encouraging Marketing of Local Food Products and Related Services** > > In the practical economic sense, Hawaii's agricultural producers, processors, and vendors can be expected to respond to profit incentives. If the military market is such that the supplier can indeed realize a return for his investment and labor, the product will become available. The problem of marketing to the Armed Forces has been, in part, that producers of some products have not had sufficient assurance that the Armed Forces would be able or willing to buy their products. In addition, producers have not been willing to sacrifice - 63 or jeopardize their existing civilian clients for the rather insecure military sales. Even though the Hawaii-produced share of market has been shrinking on an overall basis, Hawaii's producers have been able to maintain their incomes relatively well. The stress on income, however, is likely to be rather keenly felt by some producers if actual quantities of Hawaii-produced commodities diminish. This is likely to occur in the vegetable industry, in some fruit products, and in some livestock products, because price and service competition for major retailing outlets currently tend to favor inshipments. > > The Armed Forces can contribute to increased local product marketing by adopting policy and procedural measures which are designed to coordinate production, marketing, and merchandising practices of suppliers. From evalu ation of the findings made by the U. S. Army Hawaii, the following should be features which are likely to contribute to increased local product marketing with the Armed Forces. > > ... > >6. The Armed Forces need to develop a more comprehensive understanding of the market organization, production potential, and the economic effect of increased military purchasing in the local economy. > > Recommendation: That the Armed Forces participate more fully in activities designed to advance understanding of production, marketing, and merchandising problems of agriculture in Hawaii. That they participate with groups such as "The Produce Information Exchange" or other like agency currently existing or likely to be created. --- ## 1971 ### 1971-02-28 #### [Efforts To Boost Agricultrue Set (pt 1)](https://www.newspapers.com/article/hawaii-tribune-herald-efforts-to-boost-a/172536629/) & [Efforts to Improve (pt2)](https://www.newspapers.com/article/hawaii-tribune-herald-efforts-to-improve/172536751/) >[!warning] Unclear if this is a PIE activity or a similar effort > [!quote] > The following briefly summarizes activities and events held during the past year by County agents in cooperation with farm people, University specialists and scientists and other industry and government representatives in developing crop production in the County: > > ... > > **PRODUCE INFORMATION AND EXCHANGE TOUR** > A field trip and tour to approximately 30 produce dealers from Honolulu and military purchasing personnel were conducted to acquaint them with local production practices. --- ## 1976 ### 1976-02-27 #### [Notice of Names of Persons Appearing To Be Owners of Abandoned Property](https://www.newspapers.com/article/honolulu-star-advertiser-notice-of-names/174064476/) > [!quote] FIND > *Notice of Names of Persons Appearing To Be Owners of Abandoned Property* >... >(27) Produce Information Exchange Agricultural Extension Service UH; --- ### 1976-09 #### [A DIRECTORY OF RESOURCE PERSONNEL FOR VOCATIONAL-TECHNICAL PROGRAMS IN HAWAII](https://files.eric.ed.gov/fulltext/ED140048.pdf) PIE included as part of a larger volume (on Hawaii Career Development Continuum, K-14). Listed PIE president and secretary: ![[PIE 1976 pres and secretary.png]] --- ## 1990 ### 1990-01-19 #### [PIE notice of dissolution](https://www.newspapers.com/article/honolulu-star-advertiser-pie-notice-of-d/172536252/) The last appearance of PIE in local newspapers is among a Notice of Names of Persons Appearing To Be Owners of Abandoned Property ### 1990-02-28 Per [Hawaii Business Express record](https://hbe.ehawaii.gov/documents/business.html?fileNumber=5444D2), PIE legal structure ended with Involuntary Dissolution by DCCA BREG due to delinquent filings for years 1985 through 1989. 'Produce Information Exchange' corporation is dissolved by DCCA (along with thousands others) for failure to file (or pay) annually with DCCA. *‘Produce Information Exchange’ corporation dissolved by DCCA for failure to file or pay* The last mailing address noted is C/O S. YAMAUCHI PRODUCE, INC. The registration date is listed as Feb 25, 1955, marking 30-35 year run, depending on how one counts. Due to failure to file required annual reports the entity was dissolved in 1990. > [!quote] DCCA Record Overview > - **Entity Name:** Produce Information Exchange > - **Business Type:** Domestic Nonprofit Corporation > - **File Number:** 5444 D2 > - **Status:** Involuntarily Dissolved > - **Organized In:** Hawaii, United States > - **Registration Date:** February 25, 1955 > - **Term:** Perpetual > - **Mailing Address:** c/o S. Yamauchi Produce, Inc. > 651 Ilalo St., Bldg. B > Honolulu, HI 96813 > - **Involuntary Dissolution:** February 28, 1990 > - **Annual Filings:** Delinquent for the years 1985, 1987, 1988, and 1989 &#x20; --- # Data Flow Model ```mermaid flowchart TD %% Central coordinating body PIE["<b>Produce Information Exchange (PIE)</b><br/>Central Clearing House<br/>Coordinates information flow<br/>Balances supply & demand<br/>No policing authority"] %% Data providers Military["<b>Military (Navy & Army)</b><br/>Procurement requirements<br/>Forward delivery commitments<br/>Price concession terms<br/>5-month advance planning"] Extension["<b>Agricultural Extension Service</b><br/>Historic & seasonal data<br/>Current market conditions<br/>Acreage requirements<br/>Crop forecasts & follow-up"] Retailers["<b>Retailers</b><br/>Consumer demand patterns<br/>Product requirements<br/>Quality standards"] %% Market intermediaries Wholesalers["<b>Wholesalers</b><br/>Market distribution<br/>Import practices coordination<br/>Price information"] %% Producers Farmers["<b>Farmers</b><br/>Planting reports<br/>Crop conditions<br/>Harvest schedules<br/>Production capacity"] %% Information flows Military -->|Procurement Plans & Requirements| PIE Extension -->|Market Intelligence & Data| PIE PIE -->|Production Guidance| Farmers PIE -->|Market Opportunities| Wholesalers Retailers -->|Needs & Requirements| Wholesalers Wholesalers -->|Market Demand Info| Farmers Farmers -->|Crop Harvesting Info| Wholesalers Farmers -->|Planting & Condition Reports| PIE Wholesalers -->|Supply Status| PIE %% Feedback loops PIE -.->|Market Adjustments| Retailers PIE -.->|Supply Forecasts| Military %% Styling classDef central fill:#e1f5fe,stroke:#01579b,stroke-width:3px classDef military fill:#fff3e0,stroke:#e65100,stroke-width:2px classDef market fill:#f3e5f5,stroke:#4a148c,stroke-width:2px classDef production fill:#e8f5e8,stroke:#1b5e20,stroke-width:2px class PIE central class Military,Extension military class Retailers,Wholesalers market class Farmers production ``` # Towards a Modern Model ![[Produce Information Exchange Model#^f78749]]